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Xiaomi Case Study

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Xiaomi is a Chinese company that designs and sells smartphones and consumer electronics. The company has grown unprecedentedly to become one of the top five smartphone brands in China in three years. Xiaomi products are designed and manufactured for local Chinese customers, who meet customer expectations more closely than other competing brands, Xiaomi pinned their success on the combination of short supply, high quality and low priced products. For example, Xiaomi software has similar functions compared to the leading smartphone brands such as some famous android phone. With elimination of brick and mortar stores, as well as distributors and retailers, Xiaomi offers its customers highly competitive prices on its products. Apart from reducing …show more content…

In Xiaomi client server organization, client companies can also act as serves and servers may very well behave like clients. Adaptability is an essential part of the basic design. As a large smartphone brand company, Xiaomi could never be managed effectively from one central location. To stay fast and flexible, responsibility is delegated to a network of autonomous business units. In this way Xiaomi Corporation units can compete efficiently in their respective market segments. The client server structure also lets each unit fully benefit from the competitive advantages gained by leveraging the global resource base made possible by this large network of diversified business operations. The client server structure is designed to maximize speed, cost, and value advantages by responding quickly to changing needs and shifting trends. Xiaomi Corporation organizational structure defines into two types of business units. First units are technology companies, responsible for the design, development and production of smartphone component and system products. Second units are also responsible for product sales and marketing. Second units are primarily Xiaomi brand marketing companies, responsible for specific regional territories. They develop new distribution channels, assemble finished products, provide support for dealer and distributor networks and even create new joint venture Xiaomi operations in key local markets. For first units make Xiaomi brand component products and Second units assemble and sell

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