Case Study On Adequacy Of Coca Cola

John Pemberton invented Coca-Cola in 1886 and being a pharmacist he knows more about the constituent of the beverages. He has fought in a civil war and later decided that he want to do something commercially that can earn him success, this was why the Coca-Cola was born like a little baby. John registered Coca-Cola and also designed the logo and even wrote the slogan, “The pause that refreshes”. Coca-Cola did not move so well before the Doc Pemberton died in 1888.

Coca-Cola has been in existence since 1886. It began in downtown Georgia, by Dr. John S. Pemberton, a pharmacist. His partner Frank M Robinson, who also worked as his bookkeeper was the one who named it as well as the distinct design that is still used today. Coca-Cola has gone on to become the number 1 selling drink globally. (Coca-Cola Company, 2012)

Coca-Cola was invented by John Pemberton the Coca-Cola Company began in 1886. With more than 1.9 billion consumers a day, in more than 200 countries, Coca-Cola is dedicated to being the world’s largest beverage company by maintaining and gaining customers. Customer preference is a core value to coke. Coke has dedicated itself to meet the thirst needs of every customer. They engage with their customers at home, restaurants, sporting events. Almost everywhere customers go, they can find a coke product. They build their top line growth and capital efficiency through investment in FIFA World Cup, “Open Happiness” global campaign, and have many worldwide partners, increasing their business nearly 5% every year by creating a diverse customer base.

Coca-Cola Company is the world’s largest beverage company with almost 500 different types of brands, such as Coca-Cola, Diet Coke, Fanta, Sprite and etc… Coca-Cola is founded is Georgia 1886 by the pharmacist call Dr. John Smith. Dr John Smith caramel color liquid and carried out to the street with a jug. The drink was accepted by the customers and they commented this drink is special. So they sold it through the pharmacy for 5 cent per glass.

John Stith Pemberton invented Coca Cola, in 1886. Asa Candler bought the formula and brand in 1889. The company was incorporated the Coca Cola Company in 1892. Its famous bottle, which remains the signature shape of Coca Cola today, was first manufactured in 1916. Coca Cola expanded overseas, in 1928, when Robert Woodruff, introduced Coca Cola to the Olympic Games. Coca Cola has grown to be the world 's most recognized brand, with more than 1.4 billion servings consumed each day. The Fortune 500 list for 2015 currently ranks Coca Cola at 63 on the list.

On May 8, 1886, Dr. John S Pemberton, a pharmacist in Atlanta, Georgia, USA mixed the syrup that became ‘Coca-Cola'. His friend and bookkeeper, Frank M. Robinson, thinking that the two C's would ‘look well in advertising', suggested the name ‘Coca-Cola'. He wrote the words in his now familiar Spenserian script, and the world's most recognized trademark was born.

Stakeholder engagement and dialogue are imperative to successfully solving any issue that a company may incur in its operations or other processes. Without engagement and dialogue with stakeholders, a company may miss valuable insight into how to approach an issue and may also alienate stakeholders who are essential to the success of the business. Through stakeholder dialogue and engagement, a company can find common ground with stakeholders and implement solutions that benefit all involved (Lawrence & Weber, 2014.) Furthermore, stakeholders can also aid a company in assessing the pulse of the people within the communities that they serve and assist with finding solutions to issues (Lawrence & Weber, 2014.) The Coca-Cola Company (TCCC) had to engage its stakeholders to address the issue of its use of water in the communities in which it operated. Through this process of engagement and dialogue, TCCC was able to implement a plan that addressed the concerns of the stakeholders, world leaders, and community members while still adhering to the company's water needs.

The Coca Cola Company was introduced in 1886 by John Stith Pemberton in Columbus, Georgia. It is an American Multinational Beverage Corporation and manufacturer, retailer and marketer of non-alcoholic beverage drinks and syrups. The Coca Cola head -quarters is based in Atlanta Georgia. The company’s main product is recognized worldwide as Coca Cola. Its formula and brand was purchased in 1889 by Asa Griggs Candler who had incorporated The Coca-Cola Company in 1892. History proves that Coca-Cola have had many acquisitions in order for them to branch out and become market leaders in different areas throughout the world buying up the local popular beverage and replacing them with their own product thus creating a new profit in a new area. (Cola, 2014)

Coca-Cola was founded in 1886 by Dr. John S. Pemberton. After creating flavored syrup, he took it to his neighborhood pharmacy where it got mixed with carbonated water. Frank M. Robinson, Dr. Pemberton’s partner and bookkeeper, is credited with naming the beverage Coca-Cola. After a couple years, Dr. Pemberton began selling portions of his business. The majority was sold to Asa G. Candler who decided to expand the product to soda fountains outside of Atlanta, Georgia. From here, he noticed there was a growing demand for Coca-Cola which brought about the aspiration to make Coca-Cola portable. Joseph Biedenharn became the first person to put Coke in a bottle and sell it. Within five years, the bottles were in large scale production.

The Coca - Cola Company began its legacy in 1886. Dr. John Pemberton, a pharmacist from Atlanta, created the patented Coca - Cola syrup for sale in fountain

Coca- Cola was created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca cola was first offered as a fountain beverage at Jacobs Pharmacy by mixing Coca - Colasyrup with carbonated water. Coca- cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States.

Coca-Cola Company released its new product in early September 2014 called Coca-Cola Life and with it, launched a marketing campaign in order to promote it and raise awareness of the customers. Coca-Cola Life is aimed at adults and the aim of the product is to tackle obesity with lower sugar and calorie levels. The packaging is changed to green which is much different from the typical red colour of Coca-Cola’s main product. In order to analyse this marketing event, relevance to marketing, issues to marketing and key players need to be identified in order to cover all the aspects of the marketing event.

The history of Coca Cola began in 1886 when pharmacist John Pemberton from Atlanta mastered a flavoured syrup, mixed with carbonated water that was later on deemed excellent by those who tried it. Pemberton’s book keeper and partner Frank Robinson later on came up with the name of the beverage ‘Coca Cola’ as well as the designed that is still being used today.

Coca- Cola Company is the world’s largest beverage company with refreshing beverage’s. The company was created in 1886, the product was created by an Atlanta pharmacist Dr. John S Pemberton he was the creator for the delish and distinctly tasting soft drink. Coca-Cola was trademarked in 1977. Since 1886 the company has shown to how important it is as a company to have diversity within employees. By having policy and practices dealing with diversity will result in long term success. As company Coke believes diversity is the heart of the business.

As one of the largest beverage companies in the world, Coca-Cola aim to make environmental efforts on sustainable water use, recycle packaging and climate protection. Water is the primary resource that human beings rely on to survive, as well as the main ingredient of Coca-Cola’s products. In order to make sustainable use of water and provide high-quality products, Coca-Cola devotes on water stewardship. There are some key areas in their water stewardship journey: reducing the water use in agricultural cultivation, recycling wastewater from water use in operations, and watershed restoration programs to replenish the water supply (Walsh & Dowding, 2012).