Case Study On Airtel

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

We need to provide excellent customer satisfaction to ensure that the customer is happy and that we can get recommendations from the work we have done. We want to continue to build up our reliable customer base from which we know approximately 60% is purely from recommendations so customer satisfaction is crucial to move forward the business.

In order to provide potential access to a wide variety of markets, a company should attract customer using a number of different services for example multimedia so they are not just focused on the mobile telecommunications, they are broadening their product line. Vodafone customer base ranges from the young to the corporate user to the more mature market.

Our world agrees. Jason DeMers, a contributor to Forbes magazine, noted that 88% of customers are influenced by online reviews regarding their overall experience with a particular company. The decision process that leads to a sale is not always as rational as we assume. Researchers have estimated that roughly half of customer satisfaction is a result of the type of emotions a vendor induces when interacting with the consumer.

Over a quite long period prior, telecommunication system has incredible improvements from the wire to wireless phone technology. “The ability to convey information quickly, accurately, and efficiently has always been one of the main focuses driving human innovation. From prehistoric man with their signal fires to the smartphone-wielding high-powered executives of today, communication still remains a key for survival and success.” (The History of Telecommunication) Telecommunications set a worldwide network helping people closer together. Nowadays, there are many firms with good services, such as AT&T, Sprint, PCS, T- Mobile, and Verizon in the US. Among these firms, AT&T is the telecommunicating firm that I would like to mention here about its mobile share value plans. Besides its services and products supplied, the mobile share value plans are one of the major changes of AT&T in 2014. The AT&T’s competitiveness, which is based on its pricing and servicing policies, is to measure against other companies in the Telecommunication Industry market.

In this new era of internet and cellphones one of the biggest battles that can be easily seen just by perusing the internet or watching a bit of television is the clash for who will provide us with these newly acclaimed necessities. The two biggest players in the industry these days appears to be Verizon and AT&T. Other big companies, such as Sprint and T-Mobile, are also key competitors, but it seems like Verizon and AT&T vide for the top. Today, we can’t even go a single commercial break without seeing at least one ad for one of these two companies try to convince us to switch to their services. Even though it’s fairly easy to say that there are only really three or four major competitors in this field, there are definitely several smaller

A major carrier can offer you a reliable customer service and an abundance of shopping locations. Some of the big players include: AT&T, which runs Cricket Wireless and also offers the GoPhone plan. Sprint runs both Boost and Virgin. T-Mobile offers MetroPCS and GoSmart. Verizon has prepaid plans under the Verizon label.

Mobile network operators make all sorts of claims in their non-stop marketing: fastest network, most reliable network, largest network. Cut through the marketing fog, and what's the truth? The latest report from RootMetrics provides some answers, and it paints Verizon as the clear leader in the U.S.

     In today’s telecommunication market there is a lot of competition by industry giants such as Sprint,

1. Airtel is one of the largest cellular service provider in India, with over 260 million subscribers

When we look at the trend in the figures for Active customers and Mobile SIM penetration % we can see that they increase rapidly each year. These two figures reflect an increase in the number of customers each year. The information in this graph also shows Vodacom’s success in manipu-lating it’s marketing mix so that it attracts more customers. The company was successful enough to reach a maximum of 1.3 million active customers in 2014 from 0.7 million in 2010. It also moved from 41% to 82% mobile SIM penetration percentage from 2010 to 2014 which also illus-trates the growth of the company each year. The Shareholding % shows the amount of shares owned by Vodacom Group each year.Market share is the amount that a

Also shown, the majority of the customers that shopped at the Farmers store were satisfied to a certain extent; stating that good promotion, variations and

Finally, Vodafone also segment their market by usage rates of their customers. Vodafone offer a variety of calling plans to suit customer's usage rates. They even offer specialist calling plans which are tailored to suit businesses. Through this method of segmentation Vodafone are able to identify their most valuable customers.

We’ll be looking at its 5 major players here: MTNL, Tata Communications, Bharti Airtel, Idea Cellular, Reliance Communication.