Case Study On Airtel

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FINDINGS • Idea’s advertisements are more popular than other telecom players. • There is a relationship between the customer’s choice of telecom operator and the company’s advertisement campaigns. • Demand of a telecom company’s products/services and it’s promotional schemes for retailers are related. • There is a relationship between the customer’s choice of telecom operator and the company’s call rates. • Demand of a telecom company’s products/services and it’s supply time to retailers are not related • RETAILER BENCH • 31% of the retailers are of the opinion that Airtel offers the best margins to them, 19% think that Idea is the best in terms of margins whereas 14.4% think that Vodafone is the best in terms of margins offered. 14% and 21%…show more content…
Idea comes at third position getting support of 14% of the retailers. • 40% of the retailers think that Airtel is the most in demand whereas Idea gets 25.6% share of the response. Vodafone comes at third position with 17% of the retailers thinking that it is most in demand. • Idea comes at second position with 25.6% share in the retailers’ response whereas Airtel comes first getting 36.7% share of the response. Reliance is ranked lowest with just 6% of the retailers thinking that it’s credit policy is the best. • Idea and Vodafone are very close getting 22.2% and 20% share in retailers’ response respectively whereas Airtel stands at first position with 26.7% share of the response. Uninor has also got a thumbs up from the retailers getting a very good 22.2% share of retailer’s response. • 35.6% of the retailers think that Airtel’s supply time is the best whereas Uninor(22.2%), Idea(17.8%) and Vodafone(14.4%) come at second, third and fourth position respectively. • Airtel, Vodafone and Idea come at first, second and third position with each getting 32.2%, 30% and 25.6% of the share of retailers’ response…show more content…
• 65.6% of the retailers are somewhat satisfied with the promotional schemes of Idea for retailers whereas 24.4% are neutral. • 66.7% of the retailers are somewhat satisfied with the incentives offered by Idea whereas 5.6% are somewhat dissatisfied. • 11.1% are highly satisfied with the credit policy of Idea whereas 47.8% are somewhat satisfied. • 38.9% of the retailers are somewhat satisfied with the supply time of Idea whereas 41.1% are neutral in their opinion. • 38.9% are somewhat satisfied with the grievance solving mechanism of Idea whereas 12.2% are somewhat dissatisfied with the same. • 42.2% of the retailers are somewhat satisfied with the demand of Idea’s products and services whereas 16.7% are somewhat dissatisfied with the same. • 46.7% of the customers are somewhat satisfied with the target fixing mechanism of Idea whereas 38.9% have a neutral point of view. • CUSTOMER BENCHM • Out of the 400 customers interviewed 33% are using Airtel whereas 15.5% are using Vodafone and 13.3% are using Idea. • Idea’s ads are the most popular as 34% of the customers like it the most whereas Airtel and Vodafone both have received 27.3% share of the customer’s response and are at second
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