Case Study On Apollo Paints

Customer’s perception about the particular product is defined as a brand image. In recent days, building a strong brand has been proved to bring financial rewards to organization and becomes a top priority. It is regarded as hard core of any products and services, from small fruit juice shop to multinational organizations. The food manufacturing companies

This study uses empirical, longitudinal, and quantitative study as it’s methodology. The research design was descriptive and

The brand must be distinct and stand out in ways that relevance to consumers’ needs so as to be chosen by the consumers among thousands of brands in the market. However, before consumers respond to the brand’s communication efforts, the brand must be understood and understood correctly. That familiarity leads to a strong, positive consumer-brand connection.

This research makes use of both the primary and secondary data. The primary data for this research is collected with the help of surveys. This particular research makes use of closed ended questions in order to collect primary data. According to Loewy and Guffey (2009), secondary data is the one which is already available and it is accessed through the external materials. The data analysis and interpretation process identifies solution to the research problem. This study makes use of the statistical technique independent sample t test, F test for testing equality of variances and one way ANOVA to test the proposed hypothesis. In this research, descriptive research design makes use of the independent sample t test. Ethics in this study is strictly followed by the researcher and also data is maintained in

Branding is one of the most important aspects of any business structure. Your brand is meant to increase the competiveness against your company. “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates

The selected theories and concepts for this research will be used in designing the questions and setting the measures for the questionnaire and the interviews as well. In addition, the theories and behavioral models will be used in analyzing and better understand the data obtained and in setting up the results of the research.

Many successful companies use essential marketing tools. Branding is one of the most important. Marketing is another tool that is paramount to a brand’s success and stimulates consumer demand of product. Branding has a powerful influence on the manner of which people perceive how companies spend each and every year to develop a brand’s image, shines light on the significance of branding. The influence branding has created impacts everything about the product.

consumers are already aware of the brand name and have knowledge about it (Kotler et

This chapter discusses the methods used in the study. It consists of research design, data and data source, data collection and data analysis.

Both qualitative and quantitative data analysis approaches will be used in this research. Quantitative data analysis will be used to analyze the numerical data whereas qualitative data analysis will be used to analyze trends and relationships between the data and views of the participants obtained from the interviews and the questionnaires.

In this study, primary and secondary research will be both incorporated. The reason for this is to be able to provide adequate discussion for the readers that will help them understand more about the issue and the different variables that involve with it. The primary data for the study will be represented by the survey results that will be acquired from the respondents. On the other hand, the literature reviews to be presented in the second chapter of the study will represent the secondary data of the study. The secondary sources of data will come from published articles from books, journals and theses and related studies.

It has long been held that one of the major goals of marketing is to generate and maintain brand awareness. When executed properly the awareness creates positive attitude of the customers towards the particular Brand.

The advantage of branding strategy is to sustain customers’ loyalty. When people have a positive experience with a specific brand, they are more likely to buy the same brand’s products again rather than buying other brands products. Apart from this, customers who familiar with a brand will also buy the related items of the same brand and also recommend the brand to others. Branding his products is his key to success in the down-stream industry.

Data is the basic component of the research. Maximum data of this research is primary. The primary data collected from structured questionnaire, field observation of the study area. This survey conducted in uttara area and surrounding area. The respondent of this area will be interviewed, both men and women, representing different age groups.etc.

In or.der to acquire reliable accurate data different data collection method that includes both primary and secondary was followed. In the primary data collection method. A structured questionnaire was prepared and interviews the respondents. On the Other hand secondary type of data can be used to organize related literature and to analyze the existing data with respect to this study, if present.