Case Study On Bajaj Pressure Cookers

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Bajaj realized that there are gaps in the pressure cooker category. So it decided to conduct market research for analyzing the gaps in the pressure cooker category.
The project required speaking to the retailers asking them why the customers are not preferring the Bajaj Pressure Cookers and what are they expecting. And suggesting some new ideas or initiatives which can improve the sales of Bajaj pressure cookers.
For this purpose the retailers were interviewed. Visits were made to retailing stores in west Nagpur area. Lastly, an analysis of the competitors like Prestige and Hawkins was also carried out to find out about their activities in the retail direction.
From the findings it was clear that the retailers and customers are no so happy
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Bajaj pressure cookers are UL listed, a certification company head quartered in Northbook, Illinois. Bajaj Electricals Ltd is listed on both BSE &NSE. Bajaj Electricals has set up a world class manufacturing facility at Ranjangaon about 55 km from Pune, (Maharashtra). The Ranjangaon plant is ISO 14000 and ISO 9001 certified, and is equipped with the most sophisticated, computer control state-of-the-art machineries.

One of the most popular aids to developing corporate strategy in a multi business corporation is the portfolio analysis.
Portfolio analysis is the wide set of tools to analyze elements of a firm's product mix to determine the optimum allocation of its resources. Two most common measures used in a portfolio analysis are market growth rate and relative market share. In portfolio analysis top management views its product lines and business units as a series of investments from which it expects a profitable return. The product lines/business units form a portfolio of investments that top management must constantly juggle to ensure the best return on the corporation's invested money. The most popular approach is the BCG growth share
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Matching is used to find competitive advantages by matching the strengths to opportunities. Converting is to apply conversion strategies to convert weaknesses or threats into strengths or opportunities. An example of conversion strategy is to find new markets. If the threats or weaknesses cannot be converted a company should try to minimize or avoid them.
Internal and external factors
The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. These come from within the company's unique value chain. SWOT analysis groups key pieces of information into two main categories:
1. Internal factors
- The strengths and weaknesses internal to the organization.
2. External

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