Case Study On Cheese

Relevance to Audience: I’m sure everyone in this room has consumed a dairy product whether it be an ice cold glass of milk with cookies, or a nice piece of cheese on a big juicy burger.

Throughout history, the Chinese have eagerly adopted new foods and ingredients. The target market of Yogen Fruz has tendency to purchase the latest trends in whatever is tasty and nutritious. In the past, one of the few foods that has not impressed the Chinese diet is dairy products. Currently, however, many dairy products are gaining in popularity amongst the Chinese population. Things like yogurt, various forms of milk, and especially ice cream are now common products. A lot of these dairy products are imported from foreign countries, such as America, Singapore, and New Zealand.

This results from the fact that it is a mature segment with many well established companies vying for market share. The industry is highly consolidated and very fragmented. To grow their businesses, companies rely heavily on mergers and acquisitions to capture additional market share. Historically, the grocery industry has been characterized by slow growth which results in strong price competition and the development of aggressive marketing campaigns between existing firms. Perceived product quality and strong brand recognition by consumers are the basis of competition among firms in the industry. The source of General Mills’ competitive advantage lies in its ability to develop innovative products and highly reputable brands. As a result, they hold cost leadership positions across a number of grocery categories. Exhibit 1 shows the top US companies according to their sale of packaged foods globally. Market leaders include Kraft Foods, PepsiCo, Nestle, Mars, Kellogg, and General Mills, however, neither company possess an overwhelming share of global sales. This is in part due to the large degree of product diversity throughout the industry and the strong brand rivalry of each competitor’s labels.

When it comes to food in today's day and age it correlates with being convenient, fast, and budgeting because people are usually on the go. Generally, people are used to a grab and go routine between work, school, and a family life. Government regulations such as the FDA and other laws given to factories and supermarkets are being trusted to keep the population safe from any food dangerous; therefore, people don’t do their own research on the foods they’re serving. Authors Pollan and Schlosser in Food Matters, allows individuals to analyze and think about the intake of foods used in their daily life. Pollan shares some rules to be considered when shopping for foods in the supermarket. If people read in detail the theories and information given

2) Volume of the Product itself: it holds 60% of retail sales in the all-fruit segment.

This is because of the ingredients developed to make the sandwich for example the type of bread they use.

One of the most heavily marketed product categories is food (Cairns) and commercial television is one of the largest influences on the foods that

Foods such as cheese included in the product will have to be chosen offering longer shelf lives;

Step into a time machine and go back approximately 77 years ago, where the authentic Cheesecake recipe for the Cheesecake Factory was brought to light. Evelyn Overton was reading a Detroitian newspaper when she first found the recipe for success. The family's matriarch cooked the decadent cake for everyone, and "As the cakes became more popular through word of mouth, David Overton developed a small delivery route. Everyone loved her Cheesecake recipe so much that she chose to establish a little cake shop. After a while, Evelyn gave up her dream of owning her own business in order to raise her two young kids, David and Renee.

When deciding on your target market you have to realize that you aren’t going to appeal to everyone, people have different tastes and interests. Trying to appeal to everyone is a plan that will bring failure rather than success. When figuring out who your target market will you have to consider the type of food

Dairying started in the Bega Valley in the 1850's. In those days each farmer produced and sold products such as cheese and butter from their dairy. After a period of time local farmers decided to improve their individual production and marketing activities and banded together to establish The Bega Co-operative Creamery Company in 1899 (Bega Cheese, 2016). Since 1899, Bega Cheese has grown from a local dairy farmer cooperative into a manufacture, packager and global distributor of a range of dairy products. The growth of Bega Cheese was through strategic cooperation with its competitors such as Coon, Kraft and Mainland. Also, Bega Cheese choose to establish the strategic contract with these competitors for use of their rival’s more efficient

Case 2 refers to the incident of a physician known as Dr.Ben and his 74 year old patient known as Mrs.Alma Norfleet. Who complained to Dr. Ben about a pain she felt in her chest during her previous ER visit. Unfortunately, Dr. BEN ignored the symptoms and referred to it as a mere chest pain that shouldn’t be taken seriously, even though she had suffered from chronic illnesses in the past such as diabetes, heart disease, and arthritis. Later, Mrs Alma arrived to the ER, chronically ill to Dr. Ben’s surprise, he ran some tests on her, and found out that she was indeed sick and suffered from heart failure. Confronted with this issue, by one of the nurses, he denied that the patient ever reported such issues to him.

The production of law enforcement cameras on police officers should be highly enforced. In South Carolina a police officer was charged with murder after shooting an unarmed man during a traffic stop. Somehow, someone caught everything on tape. Michael T. Slager was running for his life when a police officer shot him 8 times in the back. The officer said he had feared for his life because the man had taken his gun and in the video it clearly showed the man had no weapons. Normally, police officers wouldn’t get caught or taken to jail for things like this because of their lies. If police officers were to get body cameras placed on their uniforms we could see the truth.

At Olympic Cheese, I noticed a man stirring olives and helping the other employees with locating specific cheeses. I then interviewed this man, who was named George, and he told me that the specialty of his store was both imported and domestic cheeses. He told me that there were about 700 kinds of cheese sold there, and that he had worked in this business for 55 years [4]. From my own observations, I noticed that the shelves were all full, but very organized-looking. After waiting in line, I sampled the aged cheddar and brie cheeses, which were at room

However, has a negative impact on the consumer as they are forced to pay a price higher than the natural driven equilibrium price. The government ensures that the supply of dairy products is limited yet the demand remains constant causing an increase in price. This is not fair to the consumers and is inefficient for Canadian society as producers are able to meet the demand for Canadians but the government is limiting the supply causing an injustice for Canadian. This ultimately leads to a market failure. Furthermore, “it is illegal to sell unpasteurized milk, thereby removing any alternative markets to sell in.