Case Study On Coffee Day

In our society, we can see many different kinds of social setting and one of the most common settings is coffee shop. Indeed, there is at least one coffee shop on each block. According to Coffee Association of Canada, the market size of coffee industry in Canada is more than 6.2 billion dollars. It shows that how big and important this social setting is. Among a lot of coffee shops, Starbucks, Tim Horton, and Second Cup are the biggest and the most popular franchisers in Canada. If the purpose of visiting coffee shop is only for coffee itself, they might have not been grown like these days.

A) Coffee originated in Yemen, Arabia where it was viewed as a religious beverage. Over time it spread to Mecca and Cairo, where it became a recreational drink to be drunk in a social manner in large coffee houses. It also became a popular substitute for alcohol, which was banned under Islam. Europeans traveling in the Middle East came upon coffee and coffeehouses and commented on their popularity. But it wasn’t until 1652, when an Armenian servant named Pasqua Rosee opened the first coffee house in London, that coffee transformed from a little known novelty into a wide spread phenomenon. When, in 1658, Cromwell died and public opinion swung in the favor of a new monarchy, coffee houses became central in political debates and commercial business. The trend quickly caught on and coffee houses became fashionable throughout Europe.

Coffee quickly became the drink of intellect and industry being known to sharpen the mind. Taverns were replaced with a more sophisticated meeting place, the coffeehouse. These “led to the establishment of scientific societies and financial institutions, the founding of newspapers, and provided fertile ground for revolutionary thought.” [4]

For a more than half of clan, the fine they free their eyes, they are already rational about grabbing a cup of java. More than 83 percent of Americans drink coffee quotidian, with most consuming at least 2 to 3 topping-bouts a day. Whether you prepare by fermentation it at domicile or clutch some at a topical eatery, coffee seems to have become a mainstay in most people's quotidian life. So what is the foot streak when it comes to whether coffee is deemed of good health or not? With more than 1.5 billion topping-bout being served up quotidian, one can only trust it is a of good health choice.

Starbucks is one of the leaders in coffee industry. Starbucks has entered into many new markets and today it has more than 16,000 outlets across the globe (Johnson, Scholes and Whittington 2011). Due to unlimited business opportunities, Starbucks Corp has set strategies to enter India as it is next major hub for development in near future. Previously Starbucks has gained wide success in China and Japan due to high consumption of coffee and tea. Since its inception, Starbucks has tapped the major markets across the world, India was left untapped. In India, Starbucks has setup alliances with TATA Global Beverages which is a unit of TATA Group of Companies. Starbucks along with TATA has started with an investment of $80 million and plans to open 50 coffee shops in a year. Currently few coffee shops has been setup by Starbucks, however in near future, it is expected that the company will achieve its target in capturing Indian market (Lamb2009). Thus, besides sourcing coffee beans from TATA, Starbucks can now explore more Asian markets (Hitt, Ireland and Hoskisson 2012).

In this paper, I discuss questions based on the case study entitled “Hot Coffee”. The case study is about a 79-year-old, a one Stella Liebeck who was in the passenger seat of her grandson’s car when she ordered a 49 cent cup of coffee at the drive-through of a McDonald’s franchise in Albuquerque, New Mexico. Shortly after that, she spilled the coffee into her lap and sustained a series of burns. In following questions, I will attempt to provide my views.

It is evident that there are many things being fetishized in present day. Specialty coffee has been become increasingly popular since the 1980’s. As of 2001 27 million Americans consumed specialty coffee daily (Ponte 2002:1111). It can be said that Starbucks helped create the explosion and set the environment that it drew with

By 2003, the number of retail specialty coffee shops, cafes, kiosks, coffee carts, and roasters in the United States reached over 17,000, equating to nearly $9 billion in sales. According to the Specialty Coffee Association of America, 16 percent of adults in the United States drink coffee from one of these specialty outlets daily. (“Organo Gold”, 2008).

These Paleolithic humans may have chewed caffeine containing leaves, seeds, roots, and bark which caused increased alertness (Weinberg). The history of caffeinated beverages dates back to 2737 B.C. in China (IFICF 3). According to legend, a man named Shennong discovered tea while sitting under a Camellia tree with a pot of boiled water. When dried leaves from the tree fell into the boiled water, he decided to take a sip and was delighted by how revitalizing it was (“The History of Tea”). Coffee originated much later in 575 A.D. in Africa (IFICF 3). On an Ethiopian plateau where red coffee berries grew, a man named Kaldi found that his goats became energized and restless after eating from a particular tree. When these berries were brought to the head of the local monastery, he made an energizing drink out of them. News of the berries spread throughout the monastery and eventually to the Arabian Peninsula (NCA). There, coffee was cultivated and public coffee houses, or qahveh khaneh, were created, turning coffee into a social drink (NCA). European travelers brought back stories of coffee and the mysterious beverage spread to Europe by the 17th century. Initially regarded as "the bitter invention of Satan", coffee was very controversial. However, it was soon approved by Pope Clement VIII, and coffee's influence grew (NCA). Coffee houses became the centers of socialization in Europe and coffee turned

Coffee drinkers all have one thing in common; they want their coffee made to their specification. Most soft drinks, milkshakes, and draft beer are ready made. Coffee has many flavors and that can be an operational nightmare. Starbucks has 10 different types of coffee beans, 12 blends of flavors and loads of special toppings.

Though coffee houses throughout Europe have a self-explanatory function of meeting point, discussion area and recreational facility, this concept has only recently been explored in North America, and is gaining in popularity and social recognition as we speak, and is only expected to increase over the course of the next few years.

I can always look forward to starting my day off, with a steaming cup of coffee, I love that even if it 's a cold, dark, and gloomy day outside, a big cup of coffee can get me through the day. I could go on and on about my appreciation and fondness over the drink itself, but I won’t. However, I would like to share with you a remarkable phenomenon that I’ve come to notice, it is other people sharing this experience, this love for coffee, and they do it all across the globe in shops known as “cafes,” or “coffee shops.” And this is exactly what Howard Schultz (The CEO

The drink was no longer just a utilitarian morning stimulant and has a satellite pastime very European style: the windows from floor to ceiling, special atmosphere, soft music, dozens of varieties of coffee. However, besides all this, coffee is a business not only successful, but also has today a huge potential for development.

Coffee shops are well known as a place where you can get any types of coffee and related coffee beverages any time you want and need. Many coffee houses nowadays are serving also some food, snacks and desserts. Some of coffee shops turned into huge business and large companies like Starbucks.

First of all, Coffee-Mate´s main benefit is its ability to replace cream or real milk. Furthermore, it can be stored for a much longer time than milk or cream making it a good substitute. People who cannot drink coffee without milk don’t need to carry around or look for milk since coffee mate will do the same job. In addition it is made of health promoting ingredients such as dried glucose and vegetable fat. However it cannot be legally defined as non-diary since it also contains milk derivatives. This can be considered a benefit to Coffee-Mate when it comes to customers who like the flavour and thus also makes them use less sugar for sure. Another