Case Study On Cosmetics

1331 Words6 Pages
The purpose of this report was to investigate a cosmetic company, which is called Stila Cosmetics, in United States of America.
Stila Cosmetics is an American cosmetics company founded in 1994. The cosmetics line is headed by makeup artist Jeanine Lobell. The name Stila (pronounced STEE-la) was derived from the Swedish word "stil," which can mean "style". Stila's official website is quoted as saying that they chose that name because they believe "every woman’s makeup should be as individual as her own signature".
Estée Lauder Companies bought Stila in 1999 and sold it to Sun Capital Partners, Inc in the spring of 2006. In 2009, Stila became a Lynn Tilton company when it was sold to the private equity fund Patriarch Partners, LLC.
The strengths of this organization can be seen from their private equity fund company, Patriarch
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1.4 Limitations
Some limitations that faced when investigating Stila Cosmetics are company details not publish in the official sites, important information is difficult to collect, also it is impossible to do company visit because the company based in America and haven’t been entered the Indonesia’s Market yet. In addition, it is also very hard to know the company’s strategy because it is a confidential information. Even some of the information need to be retarded from the people who used to work in Stila Cosmetics before (based on their work’s experience).
1.5 Assumptions
It has been assumed that Stila Cosmetics achieve it popularity only because it has linked with celebrities and Stila Cosmetics is an American local brand company.
Moreover, it has also been assumed that Stila Cosmetics company are in the same group with some other brand, like Anastasia Beverly Hills and Urban Decay because the originality of the similarity of
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