Case Study On David Jones

777 Words4 Pages
Introduction
David jones is named as the oldest departmental store in Australia and also it is still operating from its real name. Its first outlet opened in Sydney in 1838 by David Jones. Their mission is to sell the best and most exclusive goods (David Jones 2014).
According to the case study 2010 was not a good year for David Jones. A sexual harassment case against the David Jones CEO Mark Mclnnes has done an extreme effect on David jones reputation. Moreover Unhealthy culture within the company and there was a down turn in customer confidence in Australia, one that was impacting upon David Jones.
Question 1:
Action research model is best suits for this case study. This is a very popular model of planning and implementing change. There
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More training to improve selling and conversion skills. Increase incentives and motivate the staff along with the restructure change also important. Technology plays major roles within the business and Traffic analytics is one of the key area to focus. Prominence of customer traffic, improve quality and productivity of customer service by incorporating staff scheduling with traffic prediction could help David jones to increase profit (DAVID JONES ASX AND MEDIA RELEASE, 2013).

Reference
1. David Jones -The Story of David Jones 2014, retrieved 30 December 2015

2. Werkman.R and Boonstra J, ‘Action research as a method for improving the effectivity of change processes and stimulating learning in organizations’, retrieved 31 December 2015

3. Grove.N(2012), ‘David Jones rings up 40pc fall in profit’,Morningstar, retrieved 29 December 2015

4. Reilly.C(2013), ‘David Jones' strategy targets omnichannel, staffing and store renewal’, retrieved 02 January 2016

5. Why Is Omni-Channel Retailing So Important For Bed Bath & Beyond 2015, retrieved 05 January 2016

6. ASX AND MEDIA RELEASE 2013,’ DAVID JONESFUTURE STRATEGIC DIRECTION PLANUPDATE’, retrieved 06 January
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