Case Study On Digital Media Analytics

Social media being an ever growing industry, companies have incorporated their marketing and strategies to better their businesses. We explore that the reasons for the importance of incorporating this is: The daily use of handheld devices to access social media on a daily basis amongst computer use, Big data: online tracking produces oceans of data, challenging business analytics programs, Twitter, Facebook, and Pinterest

Some key determinants of a successful social media promotional campaign is measuring brand reach or viewers, and the level of engagement interacting with the promotional message. Level of influence can inspire followers to take some kind of action such as engaging with your message or making a purchase. Measurables such as tracking social media traffic to a company’s website or even time spent on a specific page, viewing of various products and other such actions can also provide valuable data. These are all relevant from a marketing perspective in evaluating increased brand awareness or appeal of interest to the promotional campaign.

Having a good idea of who your customers are, and what their needs are, are important aspects of marketing for a business. Having a website, combined with free tools such as Google Analytics can really help you determine your marketing demographics. Reporting tools, such as Google Analytics, can provide you with a lot of different data - pages with the most hits to how people are finding your website. This type of marketing data can used to grow your business. Having a well-designed, professional looking website, will provide credibility to your business. Well written web content will keep your customers engaged, and encourage them to explore your website and learn about who you are as a business.

Analytics And Insights - provides you with custom reporting that's based on your business goals and needs. An integrated CRM reporting system and all associated data analysis. Google Analytics to monitor your custom website metrics while tracking the results. Content attribution and channel insights. Any multivariate testing needed for proper conversion optimization. On-page optimization recommendations and your own call-tracking setup and analysis.

In order for a business to maintain a competitive edge, they need to be able to understand in real time the needs of their customer base. With the advancement of social media, information that once was a trickle has now become a flood and businesses who want to remain competitive must be able to capitalize on information quickly. By analyzing data, businesses are better able to directly focus their marketing efforts and prices to gain their customers notice and stay ahead of their competitors (Savitz, 2012).

And yes, this information is valuable. But these analytics tools alone can’t offer the insights that drive successful business decisions. This level of analysis has to come from a certified “analytics ninja,” a person or team of people that can dig through the haystack to find the insights that move the needle. Even if you spend hundreds of thousands of dollars on the best analytics products out there, if you don’t have some certified analytics ninjas on your team, you’re just blindly wasting your cash. Essentially, your Web analytics tool is only as powerful as the person using it.

Web analytics refers to the study of user data collected on websites. Online commerce has been the main application area that has driven the development of web analytics in recent years. Nonetheless, the goal of web analytics is to capture and analyze data on the use made of

Social media has become essential as a marketing tool for CU's, which is why 74% of marketers are incorporating social media into their marketing budgets. The CMO Survey released in August 2014, indicates that “marketing budgets are expected to increase by 7.2% in the next year.” With 1.65 billion social accounts that are active globally, social media has become an effective

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

Social media is one of the viral methods of spreading the news and information about anything in this world. If the company uses better strategies and make few investments in advertising themselves on social media, it will be a wide way for them to grab customer’s attention. Using the data analysis tools available in the market, the company can also perform social media analysis to identify what kind of products, yarn or fabric are grabbing

Social media is a trend of advertising that is young and up and coming. Businesses can use social media as an outlet to advertise such as Facebook, Twitter, etc. The intent of this advertising is to capture the eye and appeal to current and potential customers of their business. Due to the fact that this form of advertising is so expansive and reaches so many people the effectiveness and true measure of the quality is hard to determine. This form of communication is so new to the advertising world and there is currently nothing to compare it to. One of the main reasons for complications in determining effectiveness is due to shear mass of people it reaches. With social media reaching millions of people all over the world , there is far too much data for any company or tool to measure.

Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component to its overall marketing strategy, especially since these tactics are cost-effective and produce results (Wetpaint & Alimeter Group, 2009).

Currently, the business world is rapidly changing due to technology advancement. Every company needs to catch up to the latest trends to be able to survive in the industry (Olsen, 2005). Turning into the digital age, online marketing like social media are now being used in most organizations. It is a good opportunity for companies to apply digital marketing to their marketing activities since it is much cheaper and affordable than the traditional marketing methods. Moreover, online media will enable marketing team to get customers’ feedback about their products and services in real time and improve what negatively affects their company (Irwin, 2011).

Having an effective marketing strategy is important requirement in order to saturate the market successfully. Social media is one of the many varieties of advertising outlets a company can use. A company needs to have a strong advertising plan in place, use a variety of outlets, and know when and where the media will run, otherwise known as the media mix (Cadotte, 2003 p.165). Social Media has grown as an outlet for marketing over the last few years and will continue to grow as the social media outlets grow. Companies now need to integrate social media into their marketing strategy in order to stay competitive.

Social media platforms are currently doing an impressive job at providing businesses with the opportunity to promote their products online to millions of users. This form of promotion is faster, cheaper, and more effective when compared to traditional methods of promoting a product or a service. Even with this, in order to be able to use social media platforms efficiently, businesses need to use strategists, developers, and writers. It costs money to do this and it is thus essential for social media marketing managers to be able to channel their efforts into making companies happy with their involvement in social media advertising.