Case Study On Pepsi

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Final Takeaways:

• From the small sample size we had, we conclude that Pepsi tastes better than Coca-Cola, even for Coca-Cola lovers.
• A few people liked Coke so much that they thought it had better taste. They still chose Pepsi (confirming its superior taste) in the blind taste test and assumed that it was Coke (confirming their brand loyalty)
• Anomalies like Piyush Rai and Rishabh Khandelwal could turn the purpose of the experiment moot. However, the latter admitted that he knew that Pepsi tasted better. Brand loyalty mattered in both these cases.
• 4 of the last 5 people all chose the Coke bottle with Pepsi in it, claiming they liked the taste of the drink inside better, saying that the drink inside was Coke. They had all had chosen Pepsi as the tastier option in the blind test, but insisted on Coke being tastier. It turns out they chose Coke simply
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