Case Study On Pepsi

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Final Takeaways:

• From the small sample size we had, we conclude that Pepsi tastes better than Coca-Cola, even for Coca-Cola lovers.
• A few people liked Coke so much that they thought it had better taste. They still chose Pepsi (confirming its superior taste) in the blind taste test and assumed that it was Coke (confirming their brand loyalty)
• Anomalies like Piyush Rai and Rishabh Khandelwal could turn the purpose of the experiment moot. However, the latter admitted that he knew that Pepsi tasted better. Brand loyalty mattered in both these cases.
• 4 of the last 5 people all chose the Coke bottle with Pepsi in it, claiming they liked the taste of the drink inside better, saying that the drink inside was Coke. They had all had chosen Pepsi as the tastier option in the blind test, but insisted on Coke being tastier. It turns out they chose Coke simply
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It found that in-game advertisements of a car had more effectiveness than TV ads for an automotive brand.

Unilever:

Unilever did neuroscientific testing with Neuro-consult to compare the pleasure levels of consumers of Ice cream, chocolates and yogurt and found that Ice-cream had the highest score and provides the most visceral pleasure.

Failures of Neuromarketing

Neuromarketing was introduced in 2002 and the promise of this field had everyone thinking it would become one of the market leaders in terms of advertising spending. It was supposed to be the next big thing in marketing products for companies. It has a sizeable amount of firms utilizing these services and around 120 others catering to this need. The percentage of marketing research companies that are considering neuromarketing is very low, with 10 % in 2010 and 11 % in 2013 end. Many of the other companies are still considering this as an option, not yet as a viable

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