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Case Study On Samath Bank

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Introduction
Sampath Bank PLC is a Public Limited Liability Company located in 10, Sir James Peiris Mawatha, Colombo 02, Sri Lanka.On 10th March 1986 it incorporated under the Companies Act No 17 of 1982 in Sri Lanka and listed in the Colombo Stock Exchange. Sampathbank is a licensed Commercial Bank under the Banking Act No 30 of 1988. And it is Re-registered under the Companies Act No 7 of 2007 on 28th April 2008. Sampath Bank PLC has 224 branches and 373 ATM island wide. In Sri Lanka Sampath Bank is the first bank which operate fully with computerized database and technologies when they start in 1986. This is the First bank which introduce automated teller machines in Sri Lanka “SET”, Uni Banking System MasterCard, Unit Facility , Personal …show more content…

Threats
 There is a increasing competition that may lead to decrease the profitability
 Interest rates are increasing
 Governments are tightening their regulations
 Costs are increasing and volatizing in the current environment as a result of inflation.
 Risk of political environment
 There is a change in tax policy

2.2
Sampath bank plays a key role in the banking industry. Sampath bank use the marketing strategy for capture the people and converting them as their customers for their products and services. Sampath bank's marketing strategy includes the marketing plans which clearly says the marketing activities. And they includes the key messages for marketing activities , value creation plans and target customers' information and brand poisoning as well.

Market Share of Sampath Bank 2013 2014 2015 2016
Market Share - Deposits 7.3 7.3 7.6 8

Market Share - …show more content…

This analysis is used to determine bank's current competitive advantages and to get more additional advantages.
Section 10: Marketing Plan
This is important to attract more customers and convert them to maximize the lifetime customer value.
Section 11: Team
The team is used to ensure the human resources of the bank to achieve the goals. Employees participation is included here.
Section 12: Operations Plan
Operations plan is used to convert the goals and opportunities into reality. In this section include how the objectives and goals are achieved.
Section 13: Financial Projections
This section is used to identify the financial resources for each opportunities.
4.2
In order to review the strategic plan, the bank's performance should be compared over different time periods, compare with competitor's performances, compare with industry averages. Following criteria is used for review the strategic plans.
Quantitative indicators
• Return on investments
• Return on equity
• Market share
• Earnings per share
• Asset growth
• Profit margin
• Debt to equity ratio
• Sales growth

Qualitative

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