Case Study : Operations And Project Management

2796 Words12 Pages
Vivica L. Stokes
Prof. Brian Dahl
Course Title: Operations and Project Management
Course Number: BUSN 6110 QDS22015
Date: May 30, 2015-05-30
Institution: Webster University
“Quality Management – Toyota”

Toyota Motor Corporation being the leading motor manufacturer in the world is now facing issues regarding quality management and there have been many cases in October 2009 when the initial recalls of Toyota vehicles in the United States of America was done. Toyota being its origin from Japan has developed repute by giving the world the most reliable vehicles. That was the Unique Selling Proposition this company was putting forward to the market and gradually there were many buyers who were adhering to this particular
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The company wanted to grow even more and that led to compromise in the quality and its manufacturing techniques. There were constant complaints related to safety in the Toyota cars. This was followed by a series of recalls thus making the reputation of Toyota Motor Corporation questionable in the eyes of the consumers.
Toyota Motor Corporation was founded by Mr Kiichiro Toyoda in the year 1937 but it was in the year 1897 when Mr. Kiichiro Toyoda’s father Mr. Sakichi Toyoda expanded his business. Their family business was that of carpentry which later branched out into machinery business. It was towards the end of the nineteenth century, Japan saw the first power emergence changing the face of the textile industry. This was done by Sakichi Toyoda who conceived the Toyoda Spinning and Weaving Company in January 1918. After this the Toyoda Automatic Loom Works came into existence in the year 1926. It was the Toyoda Automatic Loom Works that led Sakichi to the automobile industry and with £1000, 000 which he received from selling off the patent rights of his Automatic Loom Works, the foundation of Toyota Motor Corporation was laid in the year 1937 (, 2015).
The Company was eventually accepted by the world and was seen as the pioneer for quality and perseverance. The company gave the world sturdy cars that were safe as well as has style. The philosophy that they followed was of quality and with this they kept on expanding their
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