Case Study : Our Food Your Questions

The topic was “McDonald's Takes Olympic Stage to Announce Advances in Children's Well-Being, Menu Innovation and Access to Nutrition Information”. The message was communicated by McDonald’s US President and CEO, Don Thompson, McDonald’s U.K. CEO, Jill McDonald, Chief Brand Officer Kevin Newell; and, McDonald's Executive Chef Dan Coudreaut. Along with the press release, McDonalds opened up 4 Olympic Restaurants that served various menu items with an assortment of tastes and nutritional values (Hary,R 2012).

Fast food is food that is already cooked so there isn’t much of a waiting time. This is why fast food is so appealing instead of spending hours over an oven making a meal you don’t even need to get out of your car to get it. Fast food has been around for nearly a century now, but it became more popular in the 1940’s with McDonalds starting up. Other fast food shops start to open up over the next few years.

illnesses is very serious and is not only spread through human interaction with the food, since

Ottawa Valley Food Products (OVFP) is a company which manufactures and distributes low calorie and diet food items. The employees at OVFP consist of 100 production workers and 18 management and support staff. R J Jennings is amongst these individuals and has worked for OVFP for 31 years. Even though he is able to retire, Jennings does not wish to do so any time in the near future.

What do you understand from the movie about why Monsanto is able to sue farmers for something as basic as saving their own seeds? What is your response to this kind of corporate prosecution of farmers?

In today’s society, the media, in many ways control the average consumer’s way of thinking. Bright billboards, catchy radio jingles, colorful magazine ads, and eye catching T.V ads play a major role in obesity in the United States. The one dollar double cheeseburger, offered by Burger King and McDonalds is a prime example. Burger King offers more meat with a better taste, and the advertisements are very colorful. Media tends to influence un-natural way of thinking among the average consumer. These ads usually misrepresent images of their target audience, using physically fit looking people in the fast food ads. A large number of these advertisements place a great deal of attention on the foods taste, rather than its nutritional value. This causes the consumer to overlook the risk and pay more attention to the taste and convenience. Well designed fast food media campaigns play a major role in the unnatural thinking that leads to obesity in the United States.

Carmen’s Fine Food was founded by 18 year old Carolyn Creswell in 1992. She worked at the small muesli business part-time before deciding to purchase it for $1,000 as the business was to be sold. In 2012, Carolyn Creswell was awarded the Telstra Australian Business Woman of the year. Carmen’s Fine Food is now the leading muesli brand in Australian supermarkets and exports to 32 countries according to the Australian Post (Australia Post Business Lounge | Be Inspired, Learn & Connect, 2017).

The food economy in America has gone through numerous and substantial changes during the past couple decades. The changes, although economically beneficial for America as a whole, are becoming a detriment to the health of our society. Perhaps the biggest innovation is the rise of fast food culture. The mass fast food monopoly is growing more and more every day, and with the aid of the government in forms of subsidies, the food culture of the United States is being run by big business. “Corporate enterprises” are “moving in to take advantage of” the American food market (Campbell). This shift in the food economy has come to be accepted as the norm, and so the average American consumer is being exposed to the dangers of fast food. Americans are finding it harder and harder to eat healthy. Fast food is causing diseases and deaths to skyrocket, and the happiness level of America is plummeting, all because of ignorance and the greed of big business.

Dan Harris claims that McDonald’s deceives their customer’s with their marketing strategy. “He (Hirsch) says McDonald's lures young people with toys and playgrounds, without saying how

People have lost sight of the common denominator with all the finger pointing, when it comes to the intriguing argument of whom or what determines what we eat. Individuals have forgotten the process of supply and demand, democracy, and most important individual choices.

Thesis Statement: Although McDonald’s and Burger King are similar; they have evident differences in their advertising models, food and their commitment with the community.

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

Target audience: The advertising is aimed at young or mid-aged male consumers. The two major characters are both young men, and they talked about beer-drinking occasions themed with young people, such as parties, golf course, and pubs for cowboys.

Best Foods Company is a multinational worldwide food company whose vision is “To be the Best International Food Company in the World.” (p.713) Best Foods set out to make some serious strides in diversifying their organization. However, there were three key diversity challenges facing them. First is that the company has very few women who have been on the career path that leads them to executive level position. This unfortunately was due to past practices. Best Foods top 150 senior managers were mostly made up of older males predominately white. At the time that Best Foods sought to change there was only one women and she was a general manager. With the lack of skill level and job experience one of the first

McDonald’s also needs to focus on people and organizations that have a negative stigma of their brand when creating their social media campaigns. Some of these organizations may include People for the Ethical Treatment of Animals (PETA), the US Food and Drug Administration (FDA), and any other organization that works towards decreasing obesity. They also should keep in mind different media organizations that write about nutrition and health. All of these organizations will jump at any chance they can get to attack McDonalds. It’s important for McDonald’s to lean on the safe side when it comes to making social media campaigns because it’s such a huge organization, and there are many people out there who dislike it.