Case Study: P&G's Adoption of Web-Based EDC

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Case Huckman, R., Cotteleer, M. (2006). Proctor and Gamble: Electronic Data Capture and Clinical Trial Management. Harvard Business School 9-606-033. Boston, MA: Harvard University Press. Overview This case considers the organizational question of whether Proctor & Gamble Pharmaceuticals should adopt web-based electronic data capture (EDC) as the default standard for the management of clinical drug trials. The study provides a broad overview of the existing process and asks how information management can improve processes within the organization. An interesting sub-plot is the psychological barriers to adapting new technology, and the consideration on how a firm should structure internal and external relationships with providers of new technology (Huckman and Cotteleer, 2006).. Web-Based Electronic Data Capture An electronic data capture system is a computerized system specifically designed to collect and analyze clinical data in specific electronic format. It is mainly used in human clinical trials and provides a graphical user interface, a validation component, and a reporting tool that aids in the analysis of the data. It is a specific tool that can increase data accuracy and decrease time to collect data for studies on drugs and medical devices that make it an ideal tool for the pharmaceutical industry. The technology has been around since the 1970s but did not become practical until the 1990s. The costs to set up are relatively high, but the cost benefit

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