Case Study

742 WordsNov 23, 20123 Pages
Analysis of Business Strategies of the Casual Apparel Business: A Focus Group Study of UNIQLO 200720776 200720777 200720800 AL-Siyabi, Abdullah Ali Solo Herimanitra, Andrianoelinirina Montalvan, Ayack (Master's Program in Business Administration and Public Policy) Advisor Professor MATSUDA, Noriyuki Submitted to the Graduate School of Systems and Information Engineering in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration The University of Tsukuba January 21st 2008 --------------- Abstract Our research analyzed the current business strategies of UNIQLO, as part of Fast Retailing Group Co., LTD with the main focus on Pricing Strategy, Human Resource (HR) Strategy, and R&D…show more content…
In Chapter 4, the history of UNIQLO was first reviewed with particular interest in its innovativeness and partnership with material providers. Then, the data obtained from the Focus Group interview on HEAT-TECH and the products that use it were subjected to Graph/Network analysis. From this Network analysis, for Heat-tech products three specific areas were studied: Physical attributes, Functional attributes, and Non-physical attributes. These findings can provide the company with valuable information for developing innovative and suitable products for its consumers. In chapter 5, we provided a general conclusion summarizing the main findings for each of the chapters mentioned above. i UNIQLO 1 UNIQLO UNIQLO UNIQLO 2 (FG) 3 UNIQLO 5 UNIQLO 4 UNIQLO UNIQLO FG 3 5 ii Analysis of Business Strategies of the Casual Apparel Business: A Focus Group Study of UNIQLO Table of contents: Abstract ....................................................................................................................................... i Tables and Figures...................................................................................................................... v Chapter 1 Introduction............................................................................................................... vi Preface

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