Case Study

First research objective was to determine whether it is profitable for J.Crew to shift their brand focus to a ‘sustainablity’ business model instead of resuming their position in the fast fashion industry.

This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica, Inc., further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and compared to that of its closest competitors. In conclusion to the analysis, recommendations have been made to potentially guide Lululemon Athletica, Inc. in a positive direction in regards to its future endeavors. The following

The industry we have chosen is the department store-retail industry. Within this industry, we have chosen the department stores of JCPenney and Macy’s. We find this industry, as well as these two companies, interesting from a strategic perspective. JCPenney has recently undergone a massive strategic restructuring in regards to its pricing, brand offerings, and store layout, pushing it away from the typical department store strategy of discounts and coupons. Its new strategy has become much closer to Wal-Mart’s strategy of every day low prices. Macy’s, on the other hand, has restructured with a push from the economic

This type of strategy concerns the approaches employed by managing particular functions within a business like, “R&D, production, inputs, sales and marketing, distribution, customer service and finance” (32). Lululemon’s functional strategy should focus on improving the fit, feel, quality and performance of its products and continuously innovate new ones. The company can achieve this by identifying market trends, proactively seeking customer/ambassador feedback, improving supplier relationships and continue to spend money on technology and innovation.

Assignment /Project Title: Study an existing apparel brand in the market, its format, product profile, positioning, assortment strategy, store layout, marketing strategy vis a vis closest competitors.

5. Business strategy Issue: Expand business product line (apparel product) → Company’s operation is effected

Under Armour’s business strategy towards market segmentation is broken down into three different basis; Age, Gender, Uses. The first major market segmentation is by age, different age groups demand different products and Under Armour has produced certain merchandise to appeal to each generation. The second is Gender, both male and female respectively make up roughly 50% of the market equally.To appeal to females UA produces apparel in brighter colo, as a fashion forward athletic wear. While for males they they cater toward masculine vibe of tight fitting and resistant to wear and tear. Lastly, UA segments by the range of uses for their products.

Uniqlo is a retail industry which sells high quality casual wear at cheap and affordable prices under the company name of FAST RETAILING CO., LTD. It dominated the world with its presence and as of 2015 it has opened over 1’400 stores in 16 markets worldwide including big economy countries like China and The United States. Other than its flagship stores, they have delved into E-Commerce websites bringing in more profits. Due to the number of stores opened and popularity it has gained it has a big group of workforce of over 30,000 employees. (uniqlo.com, 2015)

The financial data will support the strategy as the ratios and numbers show that Macy’s has resources and capital available for the implementation. Evaluation of external and internal factors positively presenting an opportunity for Macy’s to use designed strategy to and keep competitiveness in the industry. Summarizing Macy’s is a well-established organization with over 150 successful years in business that still has an ability to compete with leaders in the industry if the right

to be the same as the division’s existing business. However, to enter the clothing industry could be a

This marketing plan examines the case of TOPSHOP as a UK’s fast-fashion retailer. The following marketing plan is structured according the SOSTAC framework. Topshop is operating under the parental Arcadia Group. Over the latest years, Topshop has been one of the most popular UK’s fast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolio owns a wide range of products and services. According to the Situational Analysis, the UK’s macro environment has changed over the latest years. The UK’s fast-fashion industry is becoming more and more cluttered with competitors from both UK

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

In this paper I will discuss Macy’s Incorporated by analyzing their business level strategies to determine which I think is the most important to their long term success and if I think it is a good choice. I will analyze their corporate level strategies to determine which I think is the most important and whether or not I believe it is a good choice. I will analyze the competitive environment to determine the corporations’ most significant competitor and compare the two companies’ strategies at each level and evaluate which company I think is most likely to succeed in the long term. Once the

VF Corporation, headquartered in Greensboro, NC, is a large lifestyle apparel, footwear and accessories conglomerate, home to many popular brands that are recognized globally. VF Corporation is a global force of over 30 “diverse” and “iconic” brands that are well positioned internationally to serve customers and consumers (VF Corporation, 2016). The purpose of this analysis is to provide an overall outlook of the company and to create a strategic plan for the future of the corporation. Conclusions based off of the research into the financials, key strategies, SWOT analysis of VF Corporation will be discussed in order to form a strategic plan for the future of VF Corporation.

This paper provides an insight into the business profile of Forever21 Company. An analysis of the company’s objectives includes competitive strategies, external and business environment, the strengths and weaknesses of Forever21 as a major clothing company. This study evaluates the strategies employed, the alternative possible strategies or market play and the best selected strategic move that Forever21 may bank on to expand its capacity and exploit the opportunities in aggressive and temporal markets. This analysis factors in marketing methods, strategies, competitive advantages, disadvantages and methods of how Forever21 can capitalize on these factors and move forward toward greater paradigms of success. Forever21 are a middle level multi-billion clothing company that provides products affordable to young ladies in their teens across the world. This company has multiple retail stores and keeps opening new outlets in various countries; various market segments while other non-performing outlets close shop. Forever21 has its major market niche in ladies wear for young ladies who have relatively small incomes, which makes their disposable incomes on the lower side. Forever21’s business opportunity is to fill this gap and it has. Through comparatives strategies, Forever21 has managed to source some of the cheapest labor in the clothing market by outsourcing production to Asian markets. This gave them the advantage of