Case Study

9139 Words Mar 2nd, 2013 37 Pages
COLLEGE OF ARTS AND SCIENCES

SCHOOL OF TECHNOLOGY, MANAGEMENT, AND LOGISTIC

INTRODUCTION OF MANAGEMENT
(BPMN1013)

RESEARCH OF CASE STUDY

PREPARED BY:
GROUP 11

TABLE OF CONTENT

1.0. Acknowledgement3

2.0. Case study

2.1- Case 1- McDonalds : Grilling Up an Empire.4
2.2- Case 9- Sony Corporation : An Evolution of Technology14
2.3- Case 10- Nike :Spreading Out to Stay Together.23

3.0. References..42

ACKNOWLEDGEMENT

Special thanks to our lecturer, Mr. Zulkufli bin Aziz for giving us the opportunity to finish this assignment. With the help from him, we would be able to
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Since they provide food, so they have to make the diversity of tastes to attract more customers.

2. WHAT TYPES OF MANAGERIAL LEVELS DO YOU THINK EXIST WITHIN THE McDONALDÔÇÖS CORPORATION? HOW WOULD THESE LEVELS INTERACT TO ACCOMPLOSH THE GOALS OF THE ORGANISATION? The types of managerial levels that exist within the McDonaldÔÇÖs corporation are Board of Director. A Board of Director is the higher level in the business McDonaldÔÇÖs Corporation that elected by stockholders to represent their ownership interest. A role of Board of Director is to ensure all the business activity being run right and at the same time to ensure their business activity will archived their objective, mission, and vision. An objective is important to the business activity same like McDonaldÔÇÖs corporation because it guide marketing action and at the same time used to make sure how well plan is working along the business activity.

There are many interact to accomplish the goals of the organization by the levels. First, they must act in the best interests of, and fulfil their fiduciary obligations to, McDonaldÔÇÖs shareholders. It means that, McDonald Corporation needs make sure their profit increase by years to years with expand their business along the world to gain the trust of the shareholder to invest in the McDonald business activity. For example, Kroc was opened the first McDonaldÔÇÖs in Desplaines, lllinois and follow by…

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