Case Study : Pacific Bioscience Laboratories, Inc.

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V. Product 5a. Pacific Bioscience Laboratories, Inc. is a company based in Redmond, Washington that produces the Clarisonic skin care line. It was sold to L’Oréal in 2011, and currently does not have any other product lines. Consumer products include the Clarisonic Cleansing Devices series available in PLUS, Aria, Mia 3, Mia 2, and Mia 1; the Clarisonic Opal Sonic Infusion Device; and the Clarisonic Pedi. Spa owners and physicians carry the consumer line along with the Clarisonic PRO model. Unlike other spinning devices, the patented sonic cleansing technology works with skin 's natural elasticity, oscillating at a sonic frequency that produces over 300 movements per second. The resulting flexing action created between the outer and inner…show more content…
In fact, because Clarisonic was originally inspired by the line of Sonicare toothbrushes, looking to other related fields that employ the same technology will be beneficial as well. The company must also be aware of trends in the market concerning focus areas for beauty treatments. Currently, anti-aging is one of the most sought-after traits in topical treatments, so Clarisonic should respond to this trend by expanding and improving its line of anti-aging products. Doing so will enable the company to develop more appealing complimentary products. VI. Price 6a. Clarisonic’s prices are significantly higher than those of its competitors, who use affordability as leverage against the company. The Mia 1 model, which is the least expensive option, costs $99. The Mia 2 Model costs $149, Mia 3 costs $199, Smart Profile costs $265, Sonic Radiance costs $249, Plus costs $180, and Opal costs $185. Additionally, every model has regular replenishment costs that range from topical treatment kits to replacement brushes. Clarisonic’s greatest competitors are Skin Authority’s Skin Cleansing System at $59, Proactiv’s Skin Cleansing Brush at $65.95, Olay’s Pro-X Microdermabrasion and Advanced Cleansing System at $34.99, Phillips’s VisaPure brush at $124.99, and Dermabrush’s Advanced Cleansing System at $23. 6b. Clarisonic’s competitors are reducing production costs by decreasing the complexity of the product, therefore leading to lower prices.

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