Case Study : Padi Cepat, A Malaysian Company Dealing With Food, Beverages And Baking Products Essay

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Introduction The purpose of this report is to give a detailed analysis on a case study of Padi-Cepat. Padi-Cepat is a Malaysian Company dealing with food, beverages and baking products. Norman Effendi, CEO of the company is more concerned about the future of the company as the company is sliding down and he wants to take an effective strategy for improving the performance of the company. Padi- Cepat mainly targeted on middle and lower income groups. Different options for solving the issue of growth problem are put forward by the senior officials. The options are Greenfield Option, Market potential the Australasian region, exporting option and diversification option. The managers have proposed diversification strategy and launching a new business segment in Malaysia focusing on selling hot and cold beverages with cake, pastries etc. The managers predict that this market has significant potential to attract the middle and lower income customers because other international coffee chains in Malaysia only target high-income groups and the restaurants do no not have their own marketing products. They rely more on external suppliers for their selling. Norman has to choose any of these options for enhancing the company’s growth and he knows that if the company did not expand internationally, the local rivals would beat the company. Hence he decided to choose the diversification strategy for enhancing the company’s growth.  Main IHRM challenges faced by Padi-Cepat The

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