Case Study: Panera Bread Company Essays

1267 Words6 Pages
According to the Panera Bread website (2011), the company mission is simply “A loaf of bread in every arm.” (para 7). Panera Bread Company is a bakery-café that serves specialty sandwiches, gourmet soups, and sweet treats. The founders of Panera, Shaich and Kane, have consistently developed the company around a strategy of growth. The Shaich and Kane initially operated Au Bon Pain; a bakery served large urban areas. Seeking to extend into other markets, the pair obtained St. Louis Bread Company, seeing the benefits of acquiring an already established enterprise. The niche market that Au Bon Pain had enjoyed previously, had become a strategic weakness as it became limiting. The bakery-café culture developed in the St. Louis Bread Company…show more content…
Many consumers were looking to get away from the burgers and fries, but did not have time to spend on classic dining. Panera also focused on the business and student consumers by becoming known as a wi-fi hotspot. Some of their competition was charging for wi-fi access or requiring possession of a company registered user card. Panera provides free access to the internet with any wi-fi capable computer. Panera provided the dough to the all stores to be baked fresh daily. The dough was processed and delivered from their fresh dough processing facility. Panera management would need to closely plan and evaluate locations. If they allowed locations to open in an area where a convenient fresh dough facility was not nearby, product quality could be harmed. If they opened new fresh dough facilities to service future locations but the new stores did not open timely, cost efficiency could be lost. In order to continue providing the quality products customers expected, Panera continued with the reverse supply chain strategy, with the main business focus on the bakery-cafés. They outsourced the frozen dough supply to an outside company. Panera realized that customer service is a key to obtaining and retaining loyalty of consumers. According to Wheelen et al. (2010), it was the company’s belief that the key ingredients in the successful development of Panera ranged from the type

More about Case Study: Panera Bread Company Essays

Open Document