Case Study Part 3: Implementation And Impact Of Hyundai

The researchers have read an article entitled “Evaluating the Relationship between Service Quality and Customer Satisfaction in the Australian Car Insurance Industry ” by Sharareh Mansouri Jajaee & Fauziah Binti Sheikh Ahmad (2012). This article is basically explaining on delivering best services to customer to create an attachment between the customer and services. It is an overview of on how quality of service can effect customer satisfaction.

Excellence in customer service is the objective of all organisations wishing to be successful. However, there is often a gap between customer expectations and management perceptions of customer expectations. Organisations often fail to get close to their customers and correctly read their expectations.

Communication in marketing channels can serve as the process by which influential information is conveyed, shared decision making is encouraged, programs are created, power is put into effect and commitment and loyalty are built. Communication is the bond that holds together channels of distribution. Marketing communication builds awareness of a business, its products and the business’s position through customer interaction materials such as brochures, press releases, web sites and other forms of direct, indirect and interactive marketing. Marketing communication represents the “voice” of the brand and is one way to establish a dialogue and build relationships with consumers (Kotler & Keller, 2007, p. 279). Altadena Computer Company must have an in-depth understanding of the company’s target audience and the process of buying, selling, and communicating to customers.

Your customers’ future determines yours; wouldn’t it be crucial to know if you’re going to be included?

Understanding who your customers is crucial for the success of the company. If you can identify who your customer is you can provide them with good services. In order to companies to be successful at this long term they will need to get to know there customers in order to continually cater to their needs. At Garmin International our customers base includes just about everyone in some sort of engagement. This is because the company ranges from aviation products to consumer electronics. Within the outdoor segment of the business the range of customers can vary anywhere from dog trainers to outdoor thrill seekers.

It is important to make and meet promises, and equally important to highlight the delivery of these promises. Our marketing communications should focus on the delivery of promises, because that will influence customer perception and enable us to generate a reservoir of goodwill and first-rate reputation. Slogans are commonly based on customer satisfaction, with an example being “Satisfaction guaranteed” by Wal-Mart, and Prestige Worldwide should follow this process (Henard, Szymanski, 2001).

Marketing is an essential and crucial part in the attainment of an organizations overall vision. And for these to happen, there has to be a good communication marketing

In today’s society consumers want it quick, fast, in a hurry and they are not willing to wait. Customers are becoming more demanding and critical when not having their expectations met. It is important company adjusts to the ever changing attitudes and expectation of customers in the market place. Therefore it is a must for company to satisfy their customers. Customers’ satisfaction is the key to the success of any company. James McGaran is the manager in the Financial District office at Citibank; locate in the Los Angeles area. “Citibank is a niche player and pride themselves on building a profitable franchise by providing relationship banking combined with a high level of service to its customer” (Harvard Business School.

The top management at Hyundai Company has the responsibility for quality through innovation rather than the employees and it is their role to provide commitment, support, and leadership to the technical process along with human process for butter innovative environment. Whereas the innovation initiatives is to succeed, the management has to foster the participation of Hyundai, S. Korea workers in quality improvement and create quality culture by altering attitudes and perceptions towards quality in products and services.

The gap is between service quality specifications and service delivery, where employees can improve to meet the standard set by Volvo and leave up brand values.

The Hyundai brand as a whole has grown swiftly into a global auto industry powerhouse. But first and foremost, Hyundai is a New Zealand is a New Zealand company. All of Hyundai’s dealerships and heap office are 100% operated and owned by New Zealanders and that is something that the franchises prides themselves in and are very proud of (Hyundai Motors New Zealand, 2014). Hyundai are very aware of what it means to be a New Zealand company and are extremely dedicated to being a kiwi citizen and treating their customers with world-class services.

The competition in today’s industrial world is very intense and every company is spending a lot of money on designing and marketing their products and services. In such a highly competitive world it is very essential to design and market your products keeping in mind the target customers and markets. A product which is designed for the developed countries might not work in the third world countries and vice versa. So the companies, prior to designing their products and services must be aware of their target customers and markets. Once the designing and the production phases are over then comes the very important and the deciding phase which is the marketing phase. It is very essential for a company to have a marketing

From the aforementioned analysis it is evident that the marketing communication mix supports the marketing objectives of the company. However the company must assess the effectiveness of their

Hyundai automotive distributors were established in 1967. The company has displayed a high level of commitment to southern Africa’s future from both an economic and political point of view.

Our focus and marketing message will be the services offered. We will develop our message, communicate it, and fulfill our commitment to excellence.