Essay about Case Study: Partnership for Lebanon and Cisco Systems

2139 Words Nov 6th, 2013 9 Pages
Southern New Hampshire University

In 2006, President George W. Bush solicited the help of US Businesses to help with the rebuilding of Lebanon after the war and the Partnership for Lebanon was formed to consolidate efforts (Jamali, 2011). The multi-national partnership was an effort to aid the people of Lebanon in rebuilding their quality of life by, “expanding the reach of education and workforce training, creating jobs, building out the country’s technology infrastructure, and connecting communities and government” (Cisco, 2007). Salam Yamout from Cisco was appointed as the project manager for the PFL, placing Cisco at the head of
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Much like the rebuilding of Lebanon, the rebuilding of businesses, post-Arab Spring, saw many companies start to realize this impact of CSR and other forms of social accountability. According to Dr. Faith Mehmet Gul, founding director of CSR Middle East, trust is one of the main issues in the region. People in the Arab region have lost faith in their government, losing faith in each other, and losing faith with businesses. The company who does the best job investing in business will be the overall winner. The challenge is determining how to build trust. CSR programs offer a starting point for businesses to build trust (Avina, 2013)
The bottom line “key lesson” is to establish a consistent and prevailing culture that can build your business internally and externally, and give your company a competitive advantage over the competition – by doing the right things, at the right time, for the right reasons. A lesson we should all live by.

Cisco, Corporate Sponsors, and PFL
By having a Cisco employee as the lead project manager for the PFL the burden of initiative also rested on their shoulders. Each of the companies tasked with making an impact in the region certainly looked for positive outcomes from the program, but the leaders at Cisco were aware they needed to be the ones to take the first step. During the opening email exchange within the case study, where George Akiki was responding to

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