Case Study: Pauli's Restaurant

1378 Words Aug 5th, 2013 6 Pages
Ateneo de Davao University
School of Business and Governance
Business Management Division

Case Study:
Pauli’s Restaurant and Microbrewery

Submitted by:
Joanna Paula P. Cuario

Submitted to:
Mr. Reynaldo Navacilla
Mgt 433
Mon.-Sat. / 1:00pm-2:30pm / C503 Pauli’s Restaurant and Microbrewery

Introduction

Pauli’s Restaurant and Microbrewery is a popular downtown pub in a major city. It has different locations or expansions in six regional cities and also operates a corporate web site. On which, one of the features of the restaurant’s website is customers’ feedback section that is directly sent to the corporate Vice President and to the General Manager. However, Pauli’s Restaurant and Microbrewery is experiencing
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An alternative observation was done to examine and check the difference of restaurant’s approach in services.
One example of this is BonChon a Korean restaurant, located inside Abreeza mall. Although their food needs time to prepare, frontline crews don’t forget to remind their customers to wait for the exact time. And as what the proponent has observed the Manager would go out and welcome customers and provide their menu. The Manager is there to assist you and would also suggest/recommend their best food. Although the price is quite expensive, you will be assured and satisfied with the quality of the food and their good service. They also provide cue cards/numbers to their customers with specific color, in order for them to specify take-out and take-in orders. The cashiers take orders fast and are well reminded/updated of the availability of the menu. Although there were just two cashiers, three waiters and two managers that were assigned to take in-charge on that said shift, they were able to manage and control the movement and process in their restaurant without letting customers be disappointed. Moreover, it was observed that the BonChon Korean restaurant has expansions also to different places in the world.

Analysis

SWOT Analysis: * Strengths Length of operation in business industry Expansions in different countries Has and operates a corporate website * Weaknesses Lack of human

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