Case Study Pepsi Cola

PepsiCo is one of the largest U.S based food and beverage companies. With a strong heritage. What is now, PepsiCo was first established in the late 1800’s. What started as a small one-man operation has grown into a food and beverage megabrand, with strong competition from both sectors of the food and beverage industry. With fierce competition from companies such as Coca-Cola, Kraft foods and ConAgra, PepsiCo must continue to innovate while providing customers with quality products that are priced competitively to remain relevant.

Kraft Foods recent success with the sales of its single serve coffee pod system in Europe has encouraged the company to release single serve coffee pods in North America. Market research has suggested that the single serve coffee pods will be successful in Canada as well. Currently, the Canadian market is among the world’s leading coffee drinkers consuming 3.5 million cups daily in 2003 and attributing to $600 million in retail sales of instant, ground and whole bean coffee. Kraft Foods needs to decide whether or not to simultaneously launch the single serve coffee pods in the Canadian market alongside the planned launch in the North American market. Kraft would need to capture 35% of the coffee pod market share in order to be

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Halewood corporate objective in the market is to become a market leader in the soft drink manufacturing and distribution market. Dominating the market will enable the company to increase its turn over and compete adequately with other producers in the market. The company also aims to attract specialized workers to its organization to ensure that it provides quality and innovative products (Medway, Warnaby & Dharni, 2011). The company has recently introduced a new product in the market to increase its market share in the soft drink market. The product is a carbonated wine alternative aimed at attracting women in the soft drink sector of the market. The product will exist in three varieties to increase the product choice available to the customer. By ensuring that the company has a new product in the market, the company increases brand awareness in the market causing customers to migrate (Mcdonald, 2011).

This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its “second leader” position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular, the internal analysis focuses on the power of suppliers, buyers, new entrants, and product substitutes. The results show that the bargaining power of suppliers and buyers are not great, threat from new entrants are negligible but significant from the substitutes. The external analysis focuses on the economic, regulatory and industrial

1. What is PepsiCo’s corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2008.

They have had the privilege of a worthy competitor constantly driving them to be smarter, faster, and better. A quote from Pepsi CEO "The more successful they are, the sharper we have to be. If the Coca-Cola Company didn't exist, we'd pray for someone to invent them." states it simply. The relationship between Coca-Cola & Pepsi is a healthy one that each corporation has learned to appreciate.

First there is need to recognize that Kraft Foods Inc has a clear strategy that build globally and has put them in a good competitive position since 2007. The company’s divestitures and acquisitions have also boosted its market share and profit earning (McDaniel, 2006). The ranking of the company at second position contributes to a long-term attractiveness to the shareholders. Another strong factor that improves its long-term attractiveness is the strong competitive nature of all industries that participate in Kraft (McDaniel, 2006). This means that the companies require a strong distribution and marketing strategy so as to attract consumers’ demand and ensure products are available in the supermarkets (McDaniel,

In year 1965, PepsiCo Inc. is founded by Donald M. Kendall and Herman Lay. PepsiCo Inc. was merged by Pepsi-Cola and Frito-Lay in 1965. PepsiCo is an American multination industry that selling food and beverage. PepsiCo Inc. is the second-largest organisation that produces food and beverage in the world.

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca

Project topic: An analyze and evaluate the business and financial performance of the PepsiCo for the years 2013-2016.

1.) Why do companies like Pepsi need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi Face when it tried to enter India during the 1980s?

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.

The focused Corporation of the subject strategic proposal is PepsiCo Beverages North America. This company was originally founded in 1898 by a North Carolina druggist. PepsiCo Beverages North America (herein referred to as the ‘Company’) sells several brands of consumer beverages in the United States and Canada. The various beverage products span through carbonated soft drinks, juices, readymade teas, isotonic sports drinks, bottled water, and enhanced waters. Several established brands include Diet Pepsi, Mountain Dew, Gatorade, Tropicana products, Aquafina Water, Sierra Mist, Mug, Propel, Sobe, and Dole. Refer to the Competitor Analysis section for in depth product information and listings.

This presentation attempts to describe two companies in similar industries that have tried, over the years, to be creative as far as the types of products that they will introduce. Both The Coca Cola Company and Burger King have tried and failed, in some cases, to bring new products to market. Each company brought out a new product that included a soft drink in the case of The Coca Cola Company, and a new style of French fries in the case of Burger King. The biggest problem with these introductions was the inability to correctly identify the target market for these products. This presentation will explain why each of these companies failed and will discuss the specifics of each organization’s ad campaign. Also discussed will