Case Study “Philip Condit and the Boeing 777: from Design and Development to Production and Sales”

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Case Study “Philip Condit and the Boeing 777: From Design and Development to Production and Sales” 12/13/2010 Contents: 1. Executive summary 3 2. Problem statement 4 3. Data analysis 4 4. Key Decision Criteria 5 5. Alternatives Analysis 6 6. Recommendations 7 7. Action and Implementation Plan 7 8. Conclusion 9 Executive summary The case study „Philip Condit and the Boeing 777: From Design and Development to Production and Sales“ deals with the launch and development key points of the Boeing 777 model in the 90s. Generally, the aircraft industry is described as a very risky one as failure is the norm due to high product development costs. Furthermore it consists of a rival duopoly of the survival jet makers Boeing and…show more content…
The percentage numbers on the table show the competitive relationship between Boeing and Airbus, especially when they remain the only players in the industry in 1997. Airbus is steadily raising the percentage of its market share of shipment throughout the years, for Boeing’s misfortune respectively. From here we can extend more our understanding of the threat that Boeing had in the face of Airbus and also of the need for the CEO of Boeing to come up with a solution for how to strengthen its competitive position. Key Decision Criteria A successful decision regarding our main issue should: 1. Affect competitive position 2. Attract customers 3. Cost effective 4. Affect future on the market Alternatives Analysis As far as our main problem is the lack of wide body Jets in Boeing’s production comparing to Airbus we can decide on some main alternative solutions: o Boeing can modernize existing plane from their portfolio o Boeing can build absolutely new innovative plane o Boeing can copy the main idea of Airbus and build similar plane o Boeing can influence the position of Airbus by buying their shares All the alternatives have some advantages and disadvantages, to evaluate the best option to advice it to Boeing Company we will analyze all the options comparing to Key

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