Case Study Philips, Cornelissen

The ability to communicate is one of the key factors to have a successful business. You could offer an excellent product or service, but if you’re unable to promote your services and communicate effectively with clients and co-workers the potential for growth is limited. The principle areas of communication are: Purpose, Style and listening.

There is a genuine risk that FCC will lose its State and Federal Government funding, which accounts for 40% of all Council Funds, if Customer Service isn’t dramatically improved within 18 months. Consequently, the Council members are desperate to see improvements, without cutting into current spending or increasing rates. The current Customer Service Manager has been in the position for 24 years, and doesn’t believe that anything needs to change, and that the community will “come around in the end”.

PART 2 - Task 1 a) Produce a leaflet or advert for customers giving information about products or services HMV offer. b) Choose a real example of an external corporate communication from HMV. In a Memo to your manager evaluate it as a means of corporate communication. (Remember not all such communications are effective) c) Then evaluate the effectiveness of the business organisation and its communication and the role it has played in the success of this company. You must include examples to illustrate your point.Tip; investigate other organisations that have excellent communication and information systems and use them for comparison with your organisation.

Corporate culture influences everyday employee actions – it’s how they interact with customers, each other, and make decisions. If the company culture does not align with the mission statement, it can create an identity crisis of sorts.

All Organisations posses a distinct form of culture with some having more than a single culture. This culture is usually very difficult to measure, change and most especially change.

Internal communications plays a vital role in creating a unified sense of purpose in institutions. Clear and effective internal communications are especially important during periods of relative uncertainty, such as corporate mergers or restructuring, serving to boost employee morale and keep investors, partners and stakeholders up to date with developments. (Brown, 2002)

Communication is an area that all companies must value. If a customer has a need or want they must be able to communicate that to the company. This will allow the company to achieve optimal satisfaction with their customers. This will be beneficial to the company because with optimal customer satisfaction

This study tries to evaluate the communication between verticals of the firm as well as practices within a vertical. Furthermore, this report pays attention to formal and informal communication practices within teams. Johnson et al. (1994) defined formal and informal communication, while the audit goes one step further and analyse the pros and cons of the two models within the limits of our study and provide suitable recommendations.

The critical factors in the successful transformation of British Airways were changing the culture of the organization for the employees and the consumers. British Airways embarked on an aggressive media campaign that helped change the “face” of the airline. Their new tag line was “The worlds favourite airline”. Customer service became the number one priority for all employees. Lead by Colin Marshall, “an enabling culture (was put) in place to allow customer service to come out, where rather than people waiting to be told what to do to do things better, it’s an environment where people feel they can actually come out with ideas, that they will be listened to, and feel they are much more a part of the success of the company” Jick (2011)(p.30). A “Putting People First” (PFF) program was instituted for all front line employees. This helped to unify the employees with the new vision of customer service first for the company. During these two day mandatory meetings, all front line staff interacted with all levels of managers and leaders on an even playing

Business communication can be defined as the process of sharing information among business professionals, prospective customers, and affiliates who are associated with an organization. The essential skills of business communications are currently in demand and highly required for the workforce for the modern workforce. To be an effective communicator is to have the ability to respond with skill, confidence, and assertiveness and is pertinent to the quality and expertise business professionals considered for employment. Hence, knowing how to communicate properly in an organizational structure requires the skill of communication necessary to interact with different levels of management. In a world

Below are some of the legal and ethical issues that the organisation need to consider with regard to the gathering, processing, distribution and the use of information on the internet;

The culture of an organization is the set of values, beliefs, behaviors, customs, and attitudes that helps its members understand what the organization stands for, how it does things, and what it considers important"(Griffin, 49). In other words, "the way things work around here" (Dr. Williams). In order for any small business or large corporation to be successful, the employees must understand what is expected of them. While things might be slightly different in a large corporation versus a small "mom and pop shop", the goal of both is the same. MAKE THE BUSINESS MONEY. The topic of my paper will be on makes a good corporate culture.

Like all functional areas of a company, the Communication Department plays a key role in helping an organization reach its objectives. It makes an organization understandable; it emphasizes its differences; it prioritizes messages for its key audiences. Ultimately, Communications works to package and position an organization - to make sure its messages are clear, coherent and consistent only then, can stakeholders be most supportive.

Philips has thrived on its technological prowess, which is a result of their strong focus on research and development. Specifically, Philips maintains a product-focused strategy and their highly decentralized National Organizations allow them to adapt to different market conditions globally. Human capital has historically been a key resource for the company, as they focused on caring for their workers and coordinating business efforts in a cross-functional environment (i.e. technical and marketing managers working on projects together), but frequent leadership turnover and seemingly endless turnaround efforts have weakened this valuable capability. It is arguable, however, that the cross-functional culture is still active at Philips and most of the top management team has completed foreign tours of duty.

4 December 2008 Prof. Faizur Rashed Gullu Course Instructor Business Communication North Global University of Dhaka Subject: Submission of our report Dear sir, We have the pleasure to submit our report titled ‘Communication Structure of Standard Chartered Bank’. This was a good