Case Study Pinto

681 Words3 Pages
1. What moral issues does the Pinto case raise?

I think Pinto case raised some serious issue of abusing human rights and not behaving ethically in the world of business. Any business/service should never ever put a value on human life and not take consideration of a known deadly danger. Ford had an option as well as the solution to design the car in a way that prevented cars from exploding; however they refused to implement it. They thought that it was cost effective not to fix dangerous condition than to spend the money to save people in spite of the fact that the only added cost was $ 11 per vehicle.

2. Suppose Ford officials were asked to justify their decision. What moral principles do you think they would invoke? Assess Ford’s
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Is there anything unsatisfactory about it? Could it have been improved upon in some way?

Cost-benefit analysis is a legitimate tool, by using the lowest cost to obtain the biggest profit out of it. However, it is unacceptable to sacrifice human life in exchange of paying a lower production costs. Before they made any decision, they should hold an ethical meeting about the improvement of fuel tank, if they would change their mind by paying more then people would not have to die. In this case, I think Cost-benefit analysis should not be use in this case, because it is very unethical and inhumanity to determine a number of life that have to sacrifice, just because the unwillingness of Ford to pay more for the adjustments of fuel systems.

When applying cost benefit analysis in this case study, Ford will either improve the fuel tank or chosen not to go ahead with the fuel tank adjustment, then at least 180 will burn to death, 180 will be injuries, and 2100 vehicles will be burned. Ford was making a decision based on numbers that seems to be right, but it is allowing a certain number of people to die or be injured even though they could have prevented it with paying more for the alteration of fuel tank. This seems to be a disregard for human life. From a human rights perspective, Ford disregarded the injured individual's rights and therefore, in making the decision not to make adjustments to the fuel system, acted

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