Case Study Pizza2co

Franchisors are increasingly having to be more and more selective in the adoption of franchisees with factors such as economic climate and the potential difficulty with growth playing key factors in the decision making process. It is not simply an ability to grow which creates a successful Franchise and nor is it the desire of any franchisor to adopt every potential franchisee. Franchisors are becoming more and more scrutinising as the global economy declines. There is a general understanding within any franchised

The first choice of business is the franchise. In a franchise, legal binding agreement is entered into between two firms, the franchisor (the product or service owner) and the franchisee (the firm to market the product or service in a particular location). The franchisee pays a certain sum of money for the right to market this product” (Rubin, 1978, p.224). The franchising is more prevalent in the restaurant industry (Hoffman & Preble, 2003). The two distinct features of this business type include; first, in order to notable service components should

California Pizza Kitchen is one of the leading casual dining restaurants in United States that mainly focus on providing hearth baked pizza. California Pizza Kitchen is known as CPK within the domestic food industry and founded by Richard Rosenfield and Larry Flax in 1985 in Beverly Hills, California. California Pizza Kitchen highly values the satisfaction from its customers and a positive return to the shareholders. In order to achieve the company’s goal of taking a leading market share in the pizza marketplace as well as casual dining restaurant chain, the innovation teams work dedicatedly and committedly on the restaurant’s menu development by designing innovative premium pizza with a wide range of toppings selection.

Do these obstacles differ across franchised and corporate outlets? Should Pizza Hut enter the home delivery market? 2. Compare performance measures and the strategies and of Pizza Hut and Domino’s? How does the structure of each chain reflect its strategy?

The market studies consisting of the forecast of the estimated demand show that the pizza

Historically, Domino’s Pizza has been a strong player in both the domestic US and international out-ofhome pizza marketplaces. With more than 9,300 locations in 65 countries, Domino’s is the number two pizza restaurant behind Pizza Hut and number one in the pizza delivery segment with market share numbers approaching 20 percent.1 (See Exhibit 1 for a ranking of the top 50 pizzeria brands in 2009 by sales.) In recent years, how ever, Dom ino’s ha s com e un der c onsumer fire and, although masked by

Franchising is a well-known business and commerce procedure that brings together the title-holder of recognized merchandise with another business or products. This system is readily used by small businesses and companies to provide as a mean to provide authentication and support for their business by having a brand name of a well-known company associated with it. However like most business entry strategies franchising to has some

A franchise is a legal agreement between franchisers and franchisees that consents use of the franchise’s trademark and trade name or marketing plan

Franchises are across the world and their growing. places such as McDonalds,7eleven and Burger king have been around for a while, and will continue until the day the world dies. A franchise is a business relationship in which a franchisor grants a license to use the name of the business calling him the franchisee. To become a Franchise is not an overnight task Capital has to be raised to purchase a franchise. Most franchises can be up to one million dollars or more. After raising capital, a franchise can be purchased, but there are rules and regulations that must be followed. Franchisees have duties and responsibilities they have to account for. Then the franchise agreement that needs to be followed to the letter.

Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery. Today, Domino’s Pizza has 500 company-owned stores in the United States and over 8,000 franchise-owned stores in more than 60 different countries. The Domino’s Pizza brand had global retail sales of over $5.4 billion in 2007, comprised of $3.2 billion domestically and $2.2 billion internationally. Headquartered in Ann Arbor, Michigan, Domino’s Pizza employs more than 10,000 employees; 9,000 of whom are hourly-based employees. The Domino’s Pizza vision, to be the best pizza delivery company in the world, relies on employing a

Hometown Pizza has been extremely successful in the United States. As you requested I have looked into our own success and I believe it is now time to expand our business. I believe that it is time to expand our business internationally. In order, to expand our business and help us be successful internationally I have been looking into Pizza Hut and their success. To help understand Pizza Hut’s success internationally; I have chosen the following nations to help better understand their success:

Dominos is a leading pizza chain with stores in New Zealand and Europe. Dominos has the world’s largest pizza menu giving its customers 200,000 options to choose from earning them over ninty million in sales yearly. However, due to the lack of communication on behalf of head office with its franchisees and franchisee owners with staff it has caused problems for all sectors of

Create awareness for the introduction of the new pizza crust ‘Freshizza’, highlighting FRESHNESS of the dough as a key ingredient for a perfect pizza.

What is a Franchise: A franchisee pays an initial fee and a percentage of profit to a franchisor; in return, the franchisee gains the use of a trademark, ongoing support from the franchisor, and the right to use the franchisor's system of doing business and sell its products or services.

Strong brand awareness, controversial promotional activity, good service and quality innovative pizzas – are the components being valued by the company throughout the process of business expansion.