Case Study: Premium Peter

4) Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

(b) diversified its product portfolio; extend target customers and meet the variable needs of customers.

1. Target a new customer segment that id young and always ready to try something new and exciting.

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

We must verify whether this focused strategy will highlight shared values of the middle-aged, blue-collar persona and the younger, point of entry target without alienating our current consumers. Since there is a dominant social element to our father-son scenario, we can conduct primary, qualitative research in the form of focus groups to verify that men and their sons can enjoy our product in the pub setting, and can develop an emotional bond amongst one another to Roaring Fork Beer. Our two strategies focus on Psychographic, Geographic and Demographic segmentation. Based on the association to blue-collar (psychographic), middle-aged males (demographic) in the Colorado area

Develop a marketing plan for the business that suggests how Helen’s may improve its performance.

The strategy that Heineken uses is that of differentiation. This strategy gains market share and competitive advantage by distinguishing their products from their competitors through excellent design. A U.S. wholesaler recently asked a group of marketing students to identify a group of beer bottles that had been stripped of their labels. The stubby green Heineken bottle was the only one among the group that showed an instant recognition. This strategy also focuses on high awareness, easy accessibility, and new products. Heineken spent a lot of money on the launch of Premium Light; the first time that brewer had created an extension of its flagship

3. The marketing strategy of company is not so convincing because they can extend their product range with good

Although there is a high potential for A.1 to lose its market share to competitors, their product is distinct in its flavour, name and packaging. A.1’s market tests

Chris Prangel was convinced that the light beer market was the solution to sustain the company’s market share, but embarking on this opportunity would be at a risk without further market research. Clearly a light beer alternative would need to find a distinct message of its own. In marketing its light beer, Mountain Man needed to build a distinct identity for its light beer product and its light beer brand. To do so, Mountain Man needed to know who would be the target customers.

Products or services need to be bought. Without marketing, this is generally not going to happen. Marketing is a planned set of phases, either simple or complex, or in between. Marketing plans include an overview, mission statement, SWOT analysis, marketing objectives and strategies, and, lastly, implementation, evaluation, and control. This is the exploration of such a marketing plan for a new product line of a non-alcoholic craft beer, “Mountain Brew Review” (MBR), created under the umbrella of parent company, Molson Coors (MC).

A slow growing market is a great way to characterize the energy beverage category in late 2007. This industry was increasing in profits still but was not increasing in profits as quickly due to factors such as market maturity, increasing in prices, competition and new hybrid products (Kerin & Peterson, 2010). The market was still very small but was dominated by Red Bull due to it being one of the first energy drinks, which caused it to dictate the market and have more of an advantage than the other energy beverages. So in late 2007 the market for energy drinks was still

Discuss the potential audiences for a marketing plan and the needs of those potential audiences.

In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,

2. Then we need to understand the customers with whom we have been successful and why.