Case Study : Professional Services, Ics Services Pvt Ltd Essay

CRM systems consist of history purchase and information of customers. It can help track customer more easily. It can reduce the process time and increase productivity.It will resist the activities of competitors attempting to attract customers’ patronage. Customers will loyal and would not switch

From an organizational and profitability standpoint, an efficient, easy to use, and unified CRM system, captures all key and critical data from sales and marketing to commercial operations, all the while focusing on sales process, sales efficiencies, and increasing sales, all contributing to the bottom-line profitability of the organization. Data has proven that CRM platforms increase the productivity and profitability of individual departments and subsidiaries, these same platforms and characteristics will have the same ramifications on a larger scale organization, especially an organization that spans the global footprint, such as

The reason why the company looked into implementing CRM software was because the sales cycle of the company was being adversely affected by integration capabilities and the absence of the latest technology. The management could not take effective and efficient decisions about the company problems with the absence of real time information which could be made available through CRM. The company then decided to implement Microsoft Dynamic 2011 after conducting an evaluation process and the software was implemented

1. CRM and how it effects businesses, companies are losing up to 400% of potential income if they are not effectively using a management tool.

Q: Was the decision to attract ultra HNI customers through a separate dedicated branch a good idea?

Using a CRM program is an effective tool to track of core customers’ needs and wants then individualize those needs with your products and services that match those needs. Moreover, the CRM program can keep track of contact,

Ling and Yen, 2001 assume CRM to be a vital element of a business strategy while Wayland and Cole, 1997 find it as the means to develop long term relationships with customers, given all the facts. Various experts and scholars could have various perspectives but their basic aim is to generate a remarkable customer experience. To make the most of the system lies in the hands of the organization and not the system itself. An evaluation between two stores with similar quality services and products, shows that the one with an intense customer understanding and knowledge will have its customers coming back to its store for more (Linoff and Berry 2011). They also reason that campaign management, lead tracking and call centre softwares are the components of the same CRM system. Its a radical change for most of the companies to develop a system that revolves around customer relations. The crucial points that need to be emphasized are

The CRM system contains positive attributes, but the implementation is risky. Despite the risks that are involved, establishing a strong team that can help the system work effectively and efficiently will improve the company’s key performance factors. Communication amongst the administration that

First, they need to build out their IT team. Currently, they only have one employee focusing on data analysis. If the historical data they have isn't accurate then the CRM software is useless. So they first need to get through the two years worth or data they have and verify its accuracy. They also need to make sure that the data they collect in the future is reliable accurate information. In the past there were not any checks and balances on data accuracy. They need to have a system that can gather the information automatically so that the risk of human error is eliminated or at least reduced.

In order to establish a suitable CRM system and increase the success rate, understanding CRM processes is especially important. Building CRM system, there are many works need to do(). Firstly, the target customer market should be identified. Different customer strategies are focused on different target customer markets based on their profitability. Then, firms set customer objectives, for example, acquire customer satisfaction and loyalty. After that, the leaders and managers should support and commit the implementation of a CRM system. At the same time, when companies change their targets, a plan about changing

It’s very important to a business to have good customer relationships; CRM Software’s main objectives are to attract new customers while maintaining and satisfying their current customers and trying to win back the trust of former customers. Customers are one of the most important variables for a business owner to pay attention to, when trying to create a profit. Customer Relationship Management software keeps track of customer information to help the company maintain a strong relation with the customers. Good CRM Software brings together information from all databases within a company and gives

Customer Relationship Management (CRM): Customer relation management (CRM) is a cross functional enterprise system that computerizes numerous customers serving form in direct marketing, sales, customer service and accounting management. CRM allows a company to distinguish and focus on their best customer so that they can be held as a loyal customer for a longer period of time.

CRM (Customer Relationship Management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had

CRM systems are customer relationship management platforms. The goal of the system is to track, record, store in databases, and then the

But, some of the disadvantages of customer relationship management system appeared at the same time. Company which using CRM is put too much focus on sales department and not integrate with accounting and marketing information, the customer relationships spread the whole life cycle but the company representative was forgetting and not connect with the service departments. In addition, the ability in performance will go down if the process of CRM dehumanized. It is because the system need people create the needed information and the human thought is needed to input information. The inputting data