Case Study: Public Benefit Corporation Certification

New Belgium Brewing Co. (NBB) is a craft beer leader that embraces sustainability and corporate responsibility. For New Belgium, social, ethical, and environmental responsibilities are as important to the company’s operations as profitability. For New Belgium, business is as much about improving the local community as it is about making beer.

The analysis will focus on some key aspects such as; the overall plan, products/services sustainability, human resource relations, customer’s relations, environmental concerns, and the company social responsibility to the company. Descriptive analysis will help appraise of the company’s sustainability strategy. The critical analysis of the company’s sustainability will help in coming up with conclusions about sustainability of the strategy, and give insights on how the company can improve its sustainability strategy. There are also various recommendations based on these conclusions (Heslin and Ochoa 2008).

Consumer demand for robust ale was not being fulfilled with the current beers on the market. In 1991 Jeff Lebesch and his wife Kim started the company out of their basement. They focused on the rich flavor and unique concept. Their focus on social and environmental responsibility has set them apart from brewing companies on the market. Jeff and his wife wanted to promote a product while being innovative and socially responsible. They designed their core values and mission statement while hiking in a national park (Ferrell, 2010). In addition they wanted to promote the brand and corporate citizenship (Ferrell, 2010). Although the product is alcohol they encourage consumers to be responsible. Also, they have sponsored events, dinners and philanthropic causes to help gain consumer loyalty. In 2013, USA named NBB as 6 out of 15 best brewing companies (Franklin, 2013). Also, the company has increased is competitive advantage with is stance on environmental conscience brewing. They were the first brewery to utilize wind power generator, even with an increase cost of .025 per kilowatt (Asher, Bidner and Greene, 2003). Also, they utilize light tunnels, windows and recycled steam to reduce their carbon footprint (Gorski, 2013). In 2002 NBB participated in the LEED-EB pilot program (Ferrell, 2010). Furthermore, the company donates $1 for every barrel of beer sold to each of the 26 states territories and distributed $700,000 in 2012 (What we are about, 2013). Despite

or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.

In spite of all advantages mention earlier about ethically and socially responsible business practice, it also has disadvantages, limitation and challenges. The most common and obvious limitation would be the cost that comes together with every investment a business does in order to meet all publicity’s requirements, for instance setting up Ronald McDonald House Charities. Every business has a goal which is at the top of their goal list and it is to be profitable. What is more, it is challenging to maintain the publicity’s and stakeholders’ satisfaction when investing into the society, employees and the environment.

The main purpose of organization is making profit. However, society expects them to achieve much more than that. Therefore, it is important to have corporate social responsibility services as the business’ strategy. Through the corporate social responsibility services, Maxis can improve their societal image and create a sustainable environment of the business. Maxis are trying to improve the technology of the local area. It is important for the long run business activities of Maxis in the foreseeable future. This can be a kind of advertising of Maxis and make it well known to public. Maxis can gain more sales and support in the future from public especially people who concern about society

Bertrand Piccard quotes, “In the 21st century, the heroes will be the people who will improve the quality of life, fight poverty and introduce more sustainability. This is a powerful message, it sums up the concepts discussed throughout the course. Additionally, the case studies such as the New Belgium Brewery, SC Johnson and The Kimberly Clarke organization have been proven to practice this philosophy. As society progresses in its efforts to provide a more sustainable future, there is a fundamental foundation of principles that must be followed to ensure success. Sustainable business development takes into account the application of business operations as it relates to the three pillars of sustainability, which is a dynamic yet integrative place to begin this journey. DesJardins, (2006) calls for a re-imagination of the future to create a vibrant sustainable model; which forms similar beliefs to Piccard. In addition, organizations are more inclined to create sustainable practices based on consumer demand and the willingness of leadership to participate in sustainability programs.

1. What environmental issue does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has chosen to focus on environmental issues?

Third, there was a key fact of the internal environment. Before NBB was marketed, Lebesch and his wife established the core values and beliefs that led to a culture that is ethical, environmentally concerned and socially responsible. NBB is dedicated to the employees, customers and environment while being

While each factor of business has its own specific objectives, the formula as a whole has one overarching goal: Evergreen business success. It can be used as practical management tools which assures the firm’s profitability & sustainability. It is primarily intended for strategy formulation or validation, redefining of existing strategies to make sure it’s successful. The formula can be highly effective to entrepreneurs & decision makers – at all levels and in all functions of an organization – anyone who is struggling to make choice among multiple options. This vital decision is what turns the company from a nonprofit into a moneymaking endeavor in long run, whether across growing or declining market environment. Formula given will be relevant across industries like Automotive; Broadcasting, Media, and Technology; Chemicals; Construction; Food and Beverage; HR Services; Pharma; Retail, and Textiles, but not limited to. Although this qualitative research addressed a major limitation of past studies, that being the lack of explicating the relationship/critical-link between all major variables, it does not consider these factors in an empirical contextual, rather provided as a ‘conceptual umbrella’. But this is an excellent base from which subsequent research will be undertaken on validation of these relationships in diverse environmental contexts. We would also summarize key trends, challenges/opportunities, and illustrates how this formula is applicable, through real-life examples in follow-up

The organization has embarked on various sustainability strategies that focus on long term productivity and profitability. These strategies focus on conservation of water and energy, investment in the community, recycling initiatives, donations, and partnerships with charitable organizations, as well as environmental conservation programs. As a result, the firm has had voluntary compliance to ASX corporate governance regulations that were recommended in 2003.

This building is a piece of a more extensive NAB portfolio, yet it is the area of this working, in the vicinity of 500 and 800 Bourke Street, which enabled us to make a meeting point and another typology of building, uniting NAB's kin in an extremely open and available approach to create a group building. NAB project manager, Roger Macmorran, the most significant part of 700 Bourke Street is its level structure – as far as administration chain of importance, not physical tallness – and its capacity to interface around 15,000 staff over NAB's three Bourke Street structures.

Although some schools of taught are of the opinion that the issue of Cooperate Social Responsibility is a must, businesses should be seen socially responsible to the communities/countries in which they operate, whilst other schools of thought are of the view that the issue of Cooperate Social Responsibility could be optional and that companies should not be harassed about fulfilling their Cooperate Social Responsibilities. Companies should however concentrate in producing goods that are of high quality to satisfy their customers so that they can get an edge over their competitors and also to satisfy their investors, and the environment, motivate their employees, and also obeying government policies. The issue of cooperate social responsibility however means that cooperation should voluntarily pay out of their profits to improve their host communities/countries socially, economically and environmentally (the three p’s – people, profit and the planet) It is alongside this context that this research will be trying to establish whether Addax Bio-energy (SL) Limited is really behaving ethically, morally, or even providing philanthropic aids to it communities, employees or government. This issue of behaving socially responsible has really become a problem for companies of which the company understudied is of

Corporations can adopt triple bottom line approach to business sustainability. The triple bottom line reporting provides a balance of information about the economic, social and environmental performance of organisations. But this approach has its own deficiencies and is not suitable in practice. The best approach to sustainability reporting is the Global Reporting Initiative’s Sustainability Reporting Guidelines. These guidelines are generally accepted as current `best pra ctice`. The sustainability indicators are organised under three categories of economic performance, environmental performance and social performance. Management approach on disclosure is required under each category which covers policies, responsibilities and goals.

The primary objective of these two books is the sustainable development of private enterprise, and despite fact that they have been in existence for a couple of years since production, the content and key topics remain extremely pertinent to current arguments about sustainability of the environment, and climatic change. The commitment made by the two books is best comprehended by viewing them in connection to the idea of sustainable development.