Motorola Case

Decent Essays
Case Study Report - Motorola

This case is about implementation of a new “shared vision” concept within The Analog Division of Motorola Company. In 1993 Analog division was a major manufacturer of analog products in the world and had its divisions in many different countries. In other words the division had strong global presence. In order to create more efficient global company, Alison and John have decided to develop new shared vision within The Analog Division where managers would be involved directly and indirectly in the decision making process. Before the new vision development, Analog Division and its managers was very limited in decision making. Because they had such a strong global presence their
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Therefore, Alison and John were trying to be careful about this issue. They had vision statement written in five different languages. The important thing was that the vision statement was not just literally translated but rather adjusted to its own culture so people of that division have clear understanding of the vision.
First cultural misstep that Alison and John made was their lack of research prior to the task. They have conducted research regarding managers and the ways they communicate decisions overseas. They also gained insight of the success of each division but what they failed to consider some of the psychological cultural differences. They overlooked possibility of different reactions among the managers based on their background. For instance, some managers were afraid to lose their jobs where in fact that was not the case. We can see that from this quote” Every culture possesses a unique mixture of attitudes, values, and social expectations.
I think that Seven Tasks process definitely added significant value to the final results. The way the tasks were broken down helped both, managers and Alison to have a better grasp of the vision statement process. It was easier to account for details and to adjust to reactions by going through steps.
Phase four will definitely be challenging one. Working in a group is one thing but agreeing on the
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