Case Study Retail Management

988 Words Oct 10th, 2012 4 Pages
Case Study: Thistle Co. of Australia
Triquestra Fuels Thistle 's Multi-Site Retail Business Transformation


Background of Thistle Company of Australia (TCOA)
Thistle Company of Australia (TCOA or Thistle) is a privately held company that currently owns and operates Australia 's largest independent network of Shell-branded service stations and adjoined retail premises. Headquartered in Brisbane, and operating across Queensland and New South Wales, Australia, Thistle operates in regional locations. Its closest outlet is located a 40 minute drive from headquarters in Brisbane, with the farthest being over 12 hours away by car. During 2009, Thistle identified strong opportunity for more retail outlets in
…show more content…
We 're now better able to predict revenues and cash flow to execute our growth strategy."


One of Thistle 's largest costs is in fuel management, as it purchases hundreds of thousands of litres of fuel per week. Now, Thistle 's CFO can access Infinity on her laptop or iPhone and check how much fuel is being held and accordingly manage cash flow, predict profit and hold a fuel order depending on location requirements. Previously, it required daily staff procedures to identify any variances, for example, a broken pump, or fuel theft. This lack of visibility into inventory might delay a new order or redistribution by 48 hours affecting sales and profitability. Now, the management team has instant access to review and identify unusual behaviour and inventory patterns. "With Infinity as our centralised trending and analysis tool, we can identify critical operational and transactional issues, and operate more productively. For example, we can see how weather or local preferences are affecting sales, and then redistribute inventory among stores accordingly to maintain a smooth sales supply and a great in-store customer experience," continued Mr O 'Donovan.

The Future
Thistle has completed the Infinity upgrade in six stores, and is on track to complete three more by the end of February.

"Up-to-the minute sales information at any regional store is visible immediately at head office or on the Area Manager 's laptop or iPhone if
Open Document