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Case Study: Roger's Chocolates

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Executive Summary Success of any businesses organization is determined by factors such as financial, management & operational. Financial factors address use of capital in business and flow of cash through various processes within the organization. Management factors are linked to organizational structure of the enterprise. Whereas operational factors address how available resources are used to achieve objective of the organization. Apart from these three factors, environmental factors like competition also determine success of any business organization. This paper explores transformation that Rogers’ Chocolate Company has undergone since its establishment. The paper also investigates competitive strategy of the company against its close …show more content…

The company relied on human labor in carrying out its operations. Even though hand- wrapping is still being used, the company has acquired many efficient machines that assist in carrying out production process. More skilled labor force therefore, has been recruited unlike initially where most of employees were unskilled. Consequently, production process has increased a lot, thus making the company to adjust according to fluctuating market demands. Apart from production planning, there has been a change in structure and leadership system of the company (Zietsma, 2008). Steve Parkhill took leadership role from Jim Ralph who had been the president and manager of Rodgers’ firm from 1989 to 2007. Since then, Parkhill has changed focus from wholesale production to retail production. Consequently, there has been a change in the source of revenue for the company. Retail production currently contributes an average of 50 percent of total revenues realized by the company. While undergoing transformation, various factors have and are still accelerating metamorphic process of the company (Victoria Times Colonist, 2010). Need for improved efficiency is one of the factors that have accelerated change within the firm. Company’s efficiency determines how fast production process is. Efficient company not only improves quality of its products but also is important in quality of services delivery. Effectiveness of labor in a company also constitutes

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