Date: 9 March 2014 To: Ryanair Holdings, Plc From: Master Mind Consulting Subject: Overview issues of Ryanair management and the actions should be taken to overcome the problem. 1.0 Introduction Our group will be outlining the internal issues faced by Ryanair such as inappropriate advertisement published by Ryanair, poor customer service, inconvenience airport location, poor incentives system and management style of Ryanair. So we will discuss these issues and provide some of the recommendations/actions
Ryanair and its activities within the “European Airline Industry” A pioneer in European discount air travel, Ryanair Holdings offers low-fare, no-frills air transportation via its main subsidiary, Ryanair. The carrier flies to about 160 destinations, including more than two dozen in Ireland and the UK; overall, it serves more than 25 countries throughout Europe, plus Morocco. Ryanair specializes in short-haul routes between secondary and regional airports. It operates from more than 40 bases, including
Introduction Ryanair has long been the pioneer for low-cost commercial air travel. The business model conceived by CEO Michael O’Leary affords the company much in the ways of agility and long-term adaptability. With the economic recovery of the European Union, new threats arise to challenge Ryanair such as an emerging budget air carrier market, fluctuating fuel prices, and controversial customer relations. Examined in this paper will be the internal cost accounting factors that affect the firm
For an organization of your choice, critically assess whether the marketing mix contributes to the success of the organization: Does the Marketing Mix contribute to the success of Ryanair? Student ID: 8392312 Course Code: BMAN70441 1. Introduction The marketing mix is an essential perspective in both marketing research and implementation. As the most common concept of the marketing mix, the classification of four Ps (Product, Price, Promotion and Place) is generally considered the synonym of
Questions. 1. Leadership a. Michael O’Leary is credited with the fabulous expansion of ryanair. Compare his managerial style with Richard Brandson of Virgin and Stelios Haj-Ioannou of Easy Jet. Do you see similarities, differences? O’Leary is said to have a pugnacious and aggressive management style, using a flat management hierarchy whose ethos is to provide a low cost, reliable and competitive service. Ryanair decided to hire O’Leary and sent him to the States for studying the Southwest low cost
Manual 368 © Pearson Education Limited 2005 CASE TEACHING NOTES Ryanair – The Low-Fares Airline Eleanor O’Higgins 1. Introduction Ryanair was the first budget airline in Europe, modelled after the successful US carrier, Southwest Airlines. The case offers students the opportunity to evaluate the strategy of Ryanair against the backdrop of the European airline industry and the burgeoning budget sector. Business students at all levels enjoy this case and relate to it, since air travel is an activity
Case Study on Ryan Air Critical Discussion of the Ryanair Strategy for past 3-5 years • Summary of the Ryan Air The Ryan family founded Ryanair in 1985 by Tony Ryan, head of the family. The company was started to provide scheduled passenger airline services between Ireland and the UK, as an alternative to the then state monopoly carrier, Aer Lingus. In 1990s, Ryanair became the Europe’s first low-fares, no-frills carrier, built on the model of the highly successful Texas based operator South
to refocus the Ryanair brand to make it more customer-focused and family friendly. In 1971, Southwest Airlines revolutionised air travel with its low fares and strong focus on customer service. Ryanair used Southwest’s innovative business model and have become very successful. Today it operates across 26 countries and carries more international passengers than any other airline in the world (73 million passengers in 2010/11) On the other hand, unlike Southwest Airlines, Ryanair did not consider
Ryan air PLC Ryanair are a multinational Public Limited Company that operate on low cost fares no frills model that is reliable and can operate over many locations. The idea is to make air travel available to the masses safely, punctually and environmentally friendly. “Since Ryanair pioneered its low cost operating model in Europe in the early 1990s, its passenger volumes and scheduled passenger revenues have increased significantly because it has substantially increased capacity and demand has
main macro environmental forces. Those are P- Political E- Economic S- Socio-cultural T- Technological Ryanair is company which operates in highly dynamic airline industry which always influenced by dramatic environmental changers. Therefore as a strategic tool, it is important to do a PEST analysis to analysis the macro environment of Ryanair. PEST analysis of Ryanair Company is mentioned under Appendix 4. 3.2 Industry Analysis Next step of external environmental analysis is to