Case Study : Samsung Beginnings Of Samsung

Samsung is a multinational conglomerate from South Korea and its headquarters are suited in Seoul, Samsung town. Samsung Group is composed of many affiliated businesses, which come together due to the Samsung brand. Samsung Electronics is one of the prominent industrial affiliates of Samsung and it is ranked 5th in the market value. It is also the second largest IT Company globally as ranked by 2015 revenues (Bui & Tran, 2017). There are other affiliates such as Samsung C&T and Samsung Engineering that deal with construction and Samsung Heavy Industries for shipbuilding.

Three challenges are identified as being the most significant and pressing, that Samsung should address to maintain and improve upon its competitive

During its product life cycle Samsungs market strategy was developed by aggressive research and development investment .Its first strategy came by producing spare parts for electronic item for Japanese manufacturers. Then they move to white and black and white television and soon to other electronic appliances.

Samsung is one of the largest global companies. It was founded in 1938 by Byung-Chull Lee in Taegu, Korea. Samsung got its beginning as a grass-roots company. This company started out as a food exporter and shipped items like dried fish and flour from Korea to China. In the 1950s, Samsung began to get into other businesses, such as insurance and textiles. By 1969, Samsung had started an electronics division that mostly made TVs with their first black and white TV

From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's, Computer components and other electronics devices.

Samsung entered the electronics industry in the 1960 's with the formation of several electronics focused divisions. The initial electronics divisions included Samsung Electronics

Samsung is an electronic company, that is specially designed for digital appliances. The company provides some Samsung home appliances like televisions, refrigerators, washing machines, microwaves and air conditioners to their customers. This was founded with the belief that any family can have a high-quality appliance in their homes or for their own personal use. Samsung was founded “by Byung-Chull Lee in 1938 in Taegu, Korea the company started as a food exporter in Korea” (Kovach). In 1970s Samsung started selling their first black and white TV and in 1979 Samsung Electronics came out, also Samsung is made up of over 80 businesses that have worked in different markets and Samsung Electronics have operated in over 60 countries. You

It took Samsung a while to admit there was a problem with is a new product and finally issued a voluntary recall of the note 7 on the 2nd of September 2016 (Czarnecki, 2016). The replacement Note 7 phones given to people that had returned their unit after it issued a recall was also revealed to had exploded which led to a second global recall by Samsung. This fiasco was indeed a public relation nightmare that Samsung handled badly (Sullivan, 2016). It ultimately led to the loss of $19B in its stock value (Milanesi, 2017).

Samsung’s operations in India began with its manufacturing complex Noida (UP), which facilitates for Color Televisions (including 3D, LED and LCD Televisions), Mobile Phones,

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Turning to Samsung’s current company operations, specifically, the second failed release of the Galaxy Note 7, which has led them to terminate production of the smartphone, and has also led to falling shares and a plummeting market value, according to Business Day (2016). Also, according to Business Day (2016) early speculation approximates a worst case scenario loss of $5 billion in operating profits from the termination of production, a loss to Samsung through 2017. The ramifications and the domino effect of the twice released, and twice failed Galaxy Note 7, indicate now, that the company will face more challenges than initially anticipated, especially their brand image. The Galaxy Note 7 was released for the upcoming holiday season and was expected to compete against Apple’s iPhones and other premium device (Business Day, 2016).

Samsung is one of the biggest smartphone manufacturers in the world. They also sell all kinds of other products. Their focus is of course on their Android smartphone/tablet/wearables business. Samsung grew at an incredible rate over the years to become what it is now. They outsell even Apple when it comes to smartphone/tablet sales. The company pivots and produces quickly, coming out with a variety of devices. It sees what the market responds to, pushes successes, and kills failures. And now, rather than just providing a cheaper and lesser iPhone, it 's differentiated itself with larger screens, different features, successful marketing, and delivering what consumers want. The Note is a perfect example. The company found through market research that Asian-language speakers wanted a device that they could hand-write on, because drawing characters is easier with a pen. The result was a combination phone/tablet ("phablet") that 's been an unexpected hit. However, there are some setbacks this year with the production of the Samsung Galaxy Note7. Samsung produced the Galaxy Note 7 in August expecting to deliver a smartphone that could take on and take down the iPhone 7. Before long, unfortunately, buyers reported that the device was heating up and for some, exploding. Samsung is blaming the malfunction on a manufacturing problem with batteries at one of its suppliers. In September, Samsung began a recall and reproduced its second-run Galaxy Note 7 device. But again, reports

Would anyone have think about using a smartphone that does not have a flat screen? In this September 2014, Samsung introduced a new type of Samsung Galaxy Note Series called Galaxy Note Edge. It is a smartphone which looks similar to Galaxy Note 4, but has a curved right edge that has its own behavior and purpose. Almost a year has been past already since the Galaxy Note 4 came out. Many Galaxy fans were waiting for this. They even got more excited when Samsung presented their unexpected new Galaxy Note Edge. Now, the Galaxy Note fans are in trouble because they have to choose between Galaxy Note 4, which is reliable and credible, and Galaxy Note Edge, which is fresh and new. Many other mobile companies are paying sharp attention to this new model since the phone looks totally different than previous phones. It might change the market trend completely.

Samsung is an immensely profitable company that last quarter generated approximately $7 billion in operating profit — and that was a bad quarter for the South Korean consumer electronics company. However, industry observers and investors alike tend to be very forward looking and there have been some very troubling trends in the company’s mobile business.

Information can now reach out too many consumers within a few minutes while relying less upon a third-party seller. Samsung Galaxy is always a great line of products that everyone is waiting for every year since it always brings the latest innovating technologies. The new phone will be equipped with very good resolution and an exceedingly powerful processor to run any applications smoothly. Recording 4K video and mobile gaming will also see vast improvements. The phone will run on the latest Android software (Android Nougat) with many new features (Reisinger D, 2016). Therefore, this product is already shaping up to be very expensive to own. The previous product was the Samsung Galaxy S7, and it costs over $600 dollars. The Galaxy S8 may cost higher since it will have a better battery and more RAM (random access memory) to satisfy consumers. It does not matter how good a phone can be if the battery cannot keep up with it. Every mobile manufacturer has invested in improving the battery for their products so consumers can enjoy more.