Case Study : Seagram's Beverage Company

In this case study the company of Price Waterhouse Coopers reached out to James Shaw and Amy Middleburg to assist with their partnership with AIESEC a talent management company. This partnership brought to the table their own set of challenges within their organization. The overall financial status within both companies is not where they should be and were in the midst of government issues. Shaw and Middleburg both were in significant leadership roles prior to joining Price Waterhouse. Upon joining Price Waterhouse they became a “staff number in a database”, as Shaw stated (Jick & Peiperl 2011, p. 463).

The organizations values are to reflect the mission statement as closely as possible. They describe the core qualities of the organization as well as the actions and behaviors towards clients, employees, partners, community members, etc. The values that my organization will employ and portray are those showing the honesty, integrity, dedication, and loyalty to the clients, workers, and community. They will also portray the value of the employees to the successful treatment of the clients. The values will show the level of skill, knowledge, and expertise that the employees possess. Honesty is an important value to have because if a client knows the staff and organization is truthful the success rate will greatly increase because of its creditability. Conveying a strong value of honesty to clients as well as everybody else involved with the organization provides stability and admiration to the organization and the employees, showing a client who has severe trust issues that he or she can trust the staff who in the beginning is complete strangers that he or she will be able to build their trust issues with other people

Boston Beer Company (BBC) has enjoyed much success with their craft beers with Samuel Adams as their main focus. Being the leader of this segment, overtopping five of their competitors combined (Exhibit 1), the company now must decide how to take advantage of the light beer market. Boston Lightship, their current light beer, had been a small contributor in BBC’s product line. Currently, it is facing dwindling sales with product volumes down from 12 000 cases per month to 3000 cases per month.

My thoughts are to have core values that will replace value statements. I believe five core values will be good, easy, and simple. One core value will be “We value people” this value should be respected by employees of the business. All people need to be value in order for the business to be held in high standards. The next core value will be

The understanding of the goal to be envisioned at Seagram moving forward is to become, remain, and develop an outside reputation as the top beverage company with 15% growth each year (Jick & Peiperl, 2011). The vision must effectively be passed to the 200 senior managers to make it a shared goal to be given and embraced company wide. The hope is that the top managed beverage company will be efficient and customer-centered, recognizing employees, while not micro-managing. The old model, based on decades old vision, needs to be replaced with a quasi-tried vision that has helped Seagram remain as one of the top, well-known companies. The new vision has seen success and is moving the company alongvtowards being the top managed beverage company. There are yet and still steps that will provide some right now actions that may help Seagram reach this goal of being the top managed company in the near future.

Upon review of the information provided, it is clear that a vision set forth by Upper management, President and CEO Edgar Bronfman, Jr. had not been implemented and there is much work that needs to be completed to fulfill his legacy. Bronfman’s statement was clear and concise with a vision to be sought after no matter the cost. His vision, according to Jick & Peiperl, 2011 is for Seagram’s to be the “best managed beverage company” (p. 255). Bronfman had an idea/image of how he wanted Seagram’s to be viewed by the world and its employees. His vision offered a baseline for all employees to follow which in turn offers a one company initiative. Offering this baseline for the corporation leaves no chance for deviation from the cause. This company with deep roots in diversity and was losing ground due to changes in the new ideas of sobriety, increases in taxes on liquor, the 1990s recession, increased government regulation and social criticism (Jick & Peiperl, 2011). To define this project is to give direction and purpose to Bronfman’s word by backing them with actual progress towards his vision. This vision for Seagram’s is to not be confused with the need of the newly acquired MCA Corporation. This company should have its own visions and values.

Provide the following discussion based on the conclusion of your test: If you conclude that there are less than sixteen (16) ounces in a bottle of soda, speculate on three (3) possible causes. Next, suggest the strategies to avoid the deficit in the future.

Our mission statement and value statement is the core belief of our agency and they go hand in hand when facing challenges in life. It will help the clients and the employees build belief and strength in them and help everyone become one so that we can all stand together with pride and dignity. I know that this will be a long continuing process and we as an agency will do all that we can to grow so that we can continue to help

No matter what types of values run drive an individual or an organization, it is important for business to have positive morals and values to be successful. This is why Pepsi believes in “Performance with a purpose.”

United Beverages’ CEO is debating with his department heads on the course of action the company is going to take in the future. Their flagship product, GangBuster, has been highly successful for the past 5 years. However, they have been thinking of entering the market for Energy Drinks for kids. Paul Diaz also comes up with a revolutionary idea of the dual-drink, having two separate flavored drinks in a bottle and being able to mix both flavors. Due to the limited resources of United Beverages, they have two weeks to decide whether to expand their portfolio or not?

Inside stakeholders have a great role in the running and production of the company, thus a major affection on the CSR of Heineken :

In year 1965, PepsiCo Inc. is founded by Donald M. Kendall and Herman Lay. PepsiCo Inc. was merged by Pepsi-Cola and Frito-Lay in 1965. PepsiCo is an American multination industry that selling food and beverage. PepsiCo Inc. is the second-largest organisation that produces food and beverage in the world.

A company 's values are the beliefs, traits, and behavioral norms that company personnel are expected to display in conducting the company 's business and pursuing its strategic vision and strategy.

Enterprise recourse planning (ERP) is a business software that is a suite of applications intended to organize the business processes starting with planning to the point of shipping and payment. ERP operates in real time providing a shared database that supports the business process. It follows a consistent manner of tracking all aspects of the business across all functions and departments. offering so many levels for different management needs because it has the ability to customize the information as needed. This implementation paper will focus on HERSHEY FOODS CORPORATION by investigating and highlighting the reasons behind the catastrophe that Hershey foods corporation faced when implemented the ERP.

This case study is about Café Expresso, one of the leading companies in the coffee industry. Due to their “first mover” advantage the organisation became market leader, but their success lasted only 15 years, since their competitors quickly replicated Café Expresso’s profitable business model. In consequence the company had to record a disastrous loss in market share and lower customer frequency, which forced them to react. The circumstances challenged Café Expresso to rethink their entire business model. The only way to make it to the top again was to reorganise the HR strategy and adapt the company’s value statement, their mission and vision. The re-launch was a successful step into the right direction, but nevertheless the company has work hard to repeatedly become brand leader.