Case Study : Shouldice Hospital Limited

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The purpose of this assignment is to read and review the case study. Then discuss your assessment of Shouldice Hospital 's marketing challenges, as well as presenting your ideas for how the hospital can best manage those challenges. The assignment will contain the answer of the following questions:
• How did Shouldice Hospital incorporate market research into its service offerings?
• Who are Shouldice Hospital 's primary customer groups? What are their principal needs and preferences?
• How were staff involved in assuring that the patient experience would be at its highest levels?
• How was Shouldice Hospital able to market its comparative advantages against local and national competition?
• How did the hospital deal with capacity issues and plans for further growth?
• Submit your completed assignment to the drop box below. Please check the Course
Keywords: Case Study, Shouldice Hospital Limited

Case Study 10 - Shouldice Hospital Limited
Dr. Edward Earle Shouldice graduated from the University of Toronto in 1916 and at the time of World War II, he was requested to provide his services on the Medical Examining Board. Dr. Shouldice, who was appointed as a major in the army realized that many young men were unable to serve the county because of their poor medical condition and these men needed surgical treatment to repair their hernias before they could be pronounced physically fit for military training. Due to the lack of surgeons for such

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