Case Study: Sidani Isuzu

 This condition by and large incorporates those roundabout activity situations which for the most part

Ans: Tata Motors was a leading player in the segment of commercial vehicle market. In 1954 Tata Motors in collaboration with Daimler Benz started manufacturing heavy commercial vehicles like excavators and earth moving equipment’s. When Japanese firms Toyota, Mitsubishi and Nissan entered the Indian market through joint ventures for manufacturing light motor vehicles, Tata Motors took this opportunity and developed light motor vehicles (TATA 407, TATA 608, and TATA 709) that went ahead of the Japanese firms due to low cost, adaptable to Indian road conditions and good after sales service.

Many Advertisements have their own tactics of persuasion, manipulation, and propaganda. Product advertisements by Camel, Pepsi, and Tesla had displayed their own unique way of persuasion that convinces a specific demographic audience. If

industry produces and sells approximately 15 million cars and light trucks each year. Total sales in 1997

By the turn of the century hundred of small companies were producing automobiles both in Europe and in America. By 2004, the industry was in different stages of its life cycle in different parts of the world. The US industry entered a period of rapid growth during 1910-28, and reached its peak of production in 1965. In the two decades up to 2004, car production was on a downward trend, but if trucks were included, output was broadly stable (see table 4.2). In Europe and Japan too, total production was showing a declining trend The problem of market saturation was exacerbated by the tendency for cars to last longer(see table 4.3). [Tables 4.2 and 4.3 about here] As a result, the automobile producers have looked increasingly to the newly industrializing countries for market opportunities. During the 1980s and 1990s countries such as Korea, Malaysia, Taiwan, Thailand, Turkey, Brazil, and Argentina offered the best growth prospects. As these markets became increasingly saturated, so China, India, and the former Soviet Union were seen as the ““next wave”” of attractive markets. With the opening of many of these countries to trade and direct investment, the world production of cars and trucks s continued to grow (see table 4.4 ). [Table 4.4 about here]

4. Mahindra SUV/MUV are known for good control and stability (as a rough and tough vehicle) in its existing class.

The automobile industry in India is expected to be the world's third largest by 2016, with the country currently being the world's second largest two-wheeler manufacturer. Two-wheeler production is projected to rise from 18.5 million in FY15 to 34 million by FY20. Furthermore, passenger vehicle production is expected to increase to 10 million in FY20 from 3.2 million in FY15.

The Sales trend of Maruti Suzuki from year 97 to 2008 is illustrated in Figure 1.1

One of the television advertising strategies that leads to the highest product sales is to utilize effective branding and represent products honestly and clearly so that the product is represented clearly in the commercial. An example of this is “Tony the Tiger” for Kellogg’s cereal. Tony the Tiger appears in commercials as an animated character interacting with children in a live-action world. To be able to do this, Kellogg and other cereal companies spend millions of dollars annually in advertising. By having characters like these, viewers are able to immediately identify what brand is being presented. Another example is the Bounty commercial form Procter and Gamble. This commercial compares Bounty and bargain paper towels by showing them being used beside each other. This Bounty commercial shows that Bounty paper towels are 50% stronger and more absorbent than bargain paper towels because the commercial creators know that consumers would choose the brand that is known as the strongest. Bounty is a little higher priced, but the commercial indicates that a person can use the towels longer than the bargain brand towels. These commercials make people aware of the brand and cause the viewers to be more likely to choose it over others. Many commercials do not present their brand name clearly, and this leaves viewers confused as to what the commercial is selling. For

The automotive industry in India is one of the largest automotive markets in the world, previously one of the fastest growing markets globally. It started out as a small venture in the 1940s but witnessed a rapid growth with the entry of some big manufacturers like Mahindra & Mahindra and Maruti in mid and late 1900s. In 2000, this industry became an important sector of the Indian economy and a major foreign exchange earner for the country.

It is a key manufacturer of commercial vehicles. It has a market share of 64% which has always remained constant. It is India’s largest automobile manufacturer in terms of revenue. It

It was a significant moment in Tata’s history that helped to establish a strong footprint in the commercial vehicle sector. In 1991, Tata Motors officially entered passenger vehicles sector by introducing Tata Sierra. It was in1991 that Tata reached a 1 million sales volume in its commercial vehicles since the car was first launched. In the next ten years, Tata successfully introduced Tata Indica, and it became a number one best seller in the India’s consumer vehicle sector.

India is one of the most significant emerging car markets in the world today. Leading

Mitsubishi has risen to become a leading automobile company in India through the promotion of their brand cars like the Mitsubishi Cedia and Mitsubishi Lancer, and other SUVs that use diesel like the Montero and Pajero, and have made into the Indian car market having carved a niche for them.

Every business’s main priority is to increase its costumers because no matter what area of business one is in, without customers the business will eventually fail. That's why it is so important for businesses to present their self and their product in a way that will not only attract the demographic they seek, but inspire them to come back again. Thus, today’s consumer is more flattered, more pampered and more sought after than any other time in history. Repeated advertisement makes the brand very popular, and eventually boosts its sales. For example, when Coca-Cola creates an advert for Diet Coke, “it is not only touting the benefits of that product but is also keeping the Coca-Cola brand in the minds of consumers,” which can also support the sales of its other products (“value of advertising”, 2013).