Introduction The Schindler was established in 1874 in Switzerland by Robert Schindler and started to manufacture elevators in 1889. The company employed over thirty eight thousand (38000) people worldwide in ninety seven (97) of its branches, but yet they hadn't had any operations in India, a market Alfred N. Schindler felt had great potential. However, 1925 Schindler installed its first elevator in India, but they didn't have any local presence until 1997-1998 when the India government liberalized
Was Silvio the right choice to head the India operation? In my opinion, I do not think that was the right choice. Even though India’s growth potential was significant, there are several reasons why I think so. First of all, Exchange rates and unforeseen duties further frustrated market development efforts. When it comes to international business those risks always would be cause of challenge. For example Japanese lumber company in Canada decreased their sales from last year because of change of
Selling into India: Lessons From Silvio Napoli No amount of process re-definition could have saved Schindler the pains associated with attempting to move into India with a low-cost strategy. Fundamental assumptions about India just wanting low-cost elevators where customization wasn't a requirement took the effort of creating a subsidiary to learn from. For the last four years I've been teaching an international business course occasionally for a local MBA Program. My students are all working
Schindler's Market Expansion Strategy in India: Best Practices in Strategic Marketing Management Executive Summary The many challenges that Schindler Group faces in getting their international expansion strategy to succeed are multifaceted in scope and reflect how challenging international marketing can be. Exacerbating their challenges is the need for creating a reliable supply chain throughout India while also relying on their internal suppliers who are the production centers located throughout
1 Was Silvio the right choice for general manager of Schindler¡¦s India operations? Why/Why not ¡V give details. This question can be answered by taking following 3 things in consideration. 1.1 Silvio¡¦s characteristics This can be better explained by detailing his strengths and weaknesses. 1.1.1 Strengths: As per Luc Bonnard, they trust him 100%, he has courage, he is young and flexible, he is generalist not specialist, and willing to go to India. So here is the list of his strengths with