Case Study : Situational Analysis Of Carolina Pad

CleanSpritz, a subsidiary of MJ Brenner is a manufacturer of cleaning supplies whose target market is threefold. The three industries are as follows: industrial products, home cleaning products, and auto cleaning products. Stateside revenue for their product line reached $53.76 million in 2011. However, since 2008, annual sales have been on the decline by an average of 7.5% annually (Gold, 2015). As a result of their declining sales, MJ Brenner VP of strategy gave CleanSpritz’ marketing team, led by Claire Beaton, six months to devise a plan to revive their sales strategy. Next, we will review a SWOT analysis of

It would be quite a challenge to try to find a more beautiful outdoor community than Cape Coral, Florida (FL). With its waterway canal systems, exotic birds and floral environment, the city is both a great place to visit and live. One of the drawbacks found within the city's borders is the presence of drug addiction problems that seem to be a part of the overall culture throughout the state.

The SWOT analysis is a method used by organisations as a marketing strategy to better understand and identify positive and negative factors effecting the business, in present and in the future  ( Elliott, Rundle-Thiele, Waller, 2010).  The purpose of this essay is to develop a SWOT analysis for Foxtel, which is a pay-TV company that was first introduced to the Australian market in October of 1995 (Kim Williams 2009).  Foxtel

When a product gets advertised enough, more people know about it and are more likely to buy it. Additionally, generating word of mouth helps spread the existence of the products even more because of the contagious effect, the virality that

The Hattiesburg South Lagoon is a 20 MGD designed wastewater treatment plant (WWTP) located at 1903 East Hardy Street in Hattiesburg, Mississippi. The plant serves the city of Hattiesburg, City of Petal, and surround areas of forest County. The plant consists of four lagoons with floating mechanical aerators and a chlorine contact chamber. Cell #3 also includes a sub-cell area that uses diffuse aeration to support the treatment of the industrial influent coming from the yeast plant. Most of the industrial wastewater received at the plant comes from a chicken processing facility and a yeast manufacturer plant. The plant effluent is discharged into the Leaf River.

Situation Analysis Table 1: SWOT Analysis Strengths Weaknesses • Historical market innovator • Second-mover advantage • Strong brand recognition • Prolonged market longevity • Financial stability • Multiple established product lines • High perception of product value • Products are causing self-competition • Weak international presence • Product pricing very competitive • Losing market share to new entrants Opportunities Threats • Increasing growth market in baby products • Rise of middle class in developing markets • Childless middle class/middle aged couples having children • Dual income households with disposable income for high quality products • Increasing capacity to grow market share position • Expanded direct sales via online retailers • Emerging markets in the Far East • Continuation of the low US birth

To increase the e-commerce dominance, J.C.Penney needs to focus on improving the user experience and the quality of its website and app. At the same time, J.C.Penney should bring up more sale events and exclusive products online to attract more customers. We recommend J.C.Penney to use the SWOT analysis. It can help J.C.Penney clearly identify its strengths, opportunities, at the same time find out the weaknesses and threats. J.C.Penney’s e-commerce strategies can be made or modified based on the SWOT analysis.

With the influence of online websites and social media, marketers are able to endorse their creation

Carolina Pad is a maker and distributor of school supplies. The company recently hired April Whitlock as their director of brand management, for her knowledge of social media and innovative uses of the Internet. A major part of her internet strategy was a creative use of blogs and bloggers, especially mommy bloggers. Mommy bloggers are typically stay at home mothers who write about their lives and the products they use. They often disclose when they have received samples to try out from a company, and their reviews ranged from very positive to very negative. Carolina Pad had a limited promotional budget, Whitlock believed this was a great opportunity for increasing exposure of their products with low costs compared to traditional advertising.

Besides, users can also check their online blog to get and be updated on useful news and product reviews.

Dollar General Corporation is a premier low-cost retailer organization in the United States. It is amongst the biggest retailers with over 11,500 stores that provide quality commodities made by American manufacturers. One of the Dollar General’s main objectives is to create an atmosphere that enables access to everyday items worry-free, rather it is a simple bar of soap or a box of detergent. This objective is achieved by offering a detailed variety of recognized labels at affordable prices in well-located and accessible locations (Dollar General Corporation, 2014). Multiple strategic and operational company goals were identified in the SWOT

After the achievement of business merging, the next step needs to be considered is that whether turn the Blonde Salad into a marketplace because it has transformed into a lifestyle magazine. From the point of SWOT analysis is to give the judgment. SWOT analysis contains strength, weakness, opportunity, threat of a company, which is a useful tool for strategic positioning and analysis (Helms and Nixon, 2010). The strength of Blonde Salad is high access and global influence. The increase of popularity in online shopping creates opportunities for turning the

In the past word of mouth marketing has been one of the most effective forms of marketing for us. If we are going to become more successful on an international level it is imperative that we incorporate more mediums of marketing into our marketing plan. In order to implement these new strategies , we are going to conduct extensive research.

This essay examines Harley-Davidson's use of the Internet as a strategic marketing tool. Unlike their competitors' websites, Harley takes advantage of every online opportunity to build relationships with customers, promote their brand, and market Harley offerings. The Internet in particular is an effective promotion medium for Harley because it extends their efforts to market the company's products and services.

1) The purpose of this section if to provide a SWOT analysis for a small, local clothing store on the New Jersey Boardwalk looking to transition into the online market place. Any boutique clothing store like the one provided has many strengths. The company's unique style helps differentiate it from its competitors. In addition, the company is small and flexible which enables it to employ different talents, ranging from domestic to international, to meet their project needs (Pinker, 2002). Of course, any such company has its weaknesses. The company is a local clothing store which means it is dependent on its manufacturers and variations in material and labor costs of third parties producers. Another problem that any small clothing store faces is coming up with new innovative ideas that fit to mass customization for their customers (Alexander, et al., 2003).