Smart Card Llc Executive Summary

Targeting is a method of examining the market segments and follow all or any of the following 3 types: undifferentiated, multisegment (differentiated) and concentration (niche) (Palmer, 2009). Selfridges’ products diversity means its target include both men and women aged >25 years belonging to the high-income group whose interest is fashion and luxury. Thus, Selfridges’ targeting can be said to be concentration (niche); however, due to its prime locations, Selfridges also attracts general public including families, singles and tourist. Therefore, in that aspect, its targeting strategy is differentiated.

• Even with open installment some type of Smart card is normal for kids, poor people and the individuals who would prefer not to uncover their credit and platinum cards to the framework.

The purpose of this exercise is to help you define and classify your chosen product, and define a specific target market. What a product is, how it supports the company mission, and how it fits

Target market refers to the group of customers that a given business aims to satisfy and serve in its marketing initiatives (Dave,2010). The company has a huge target market. Nike offers a a wide product rage with which it targets specific groups of individuals. The company strives to meet the sppec9ific requirements of a group of

felt that in order to truly identify a market a company would have to go through the process of

This case is about an organization doing business on paint coatings market served by company in the southwestern United States. The organization has some challenges on how to deploy marketing efforts among the various

The advertising strategy was also to be an immediate market follower. J.D.B.T.’s advertisements were modified by comparing them to the top rated brands’ advertisements. This worked well until R&D came into effect. Other companies were able to advertise titles such as Highest Performance Processor, and Technical Leader Most R&D. We had a decline in our advertising because we did not strategize in the beginning to invest in the R&D as fully as other companies.

NextCard was an internet-based provider of consumer credit founded in 1996 with a mission to revolutionize the credit card industry with its online application and approval process. Their product, NextCard Visa, was promoted as the "First True Internet Visa" and was marketed exclusively through the company website. The NextCard Visa could be used for both online and offline purchases and offered product and service enhancements specifically designed for the internet enabled consumer. At the company 's inception these unique services were not offered by their competitors. These services included: a customized application process that provided a 30 second approval process, ability for consumers to personalize credit

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

The private card business has the potential to widen its scope of business by diversifying its portfolio by adding range of products, or increasing their outreach in the market. The company needs to consider, taking up activities related to its line of products in order to diversify. Diversification should target to counter seasonal nature of the card business as it raises revenues in these peak periods. These activities should complement the sales revenues as well as, increase the company's revenues throughout the years ADDIN EN.CITE Gregoriou2006434(Gregoriou, 2006)4344346Gregoriou, G.N.Funds of Hedge Funds: Performance, Assessment, Diversification, and Statistical Propertiesv. 102006Oxford, United KingdomButterworth-Heinemann Elsevier Ltd9780750679848http://books.google.co.ke/books?id=eXZDb4rnj_YC( HYPERLINK l "_ENREF_1" o "Gregoriou, 2006 #434" Gregoriou, 2006). The card company can also target selling the card to sub-dealers through its subsidiaries by creating sub-dealership offers targeting bulk purchases of the cards and gift items.

SmartCard LLC is a company that possesses expertise smart cards as well as magnetic strip technology. SmartCard LLC intends to develop applications and solutions to address the rapidly growing demand for marketing frequency or loyalty programs. SmartCard LLC asserts that as competition increases in the retail sector and other industries that companies will be searching for new ways to understand their customers and techniques to retain their customers. SmartCard LLC’s smart card solutions are a proposed solution to this market problem. The SmartCard LLC strategy is focused on using smart cards for their clients’ frequency or customer loyalty programs and bringing end

1. TARGET MARKET: As discussed, target market is a group of potential customers in which a company directs its marketing efforts. A company should always anticipate consumers’ needs and work towards fulfilling these needs. It is one thing to identify your “target market” and another to satisfy them. Walmart’s credo is, “save money, live better” this summaries their target market, the lower-middle class and the poorer. (Low income consumers). Walmart is the only retail

Visa is a company with high market share and as the first card network in the United States, they are already experienced in this industry. Internally, the company has already created a system that sticks or rather an operating system that makes them the top player in this industry. However, externally, there is inevitable change and opportunities that the company should address.

There may, however, be some costs associated with the popularity of the Smartfortwo: The competition is catching onto the theme and introducing like models; there may be added costs for hiring more management, staff and laborers; and introducing the car in a market where the unemployment rate is higher than other areas in the region. By evaluating the current target market and then focusing on the lower-income families and marketing to that niche, Smart USA and Penske may stabilize or continue to see an increase in sales and profit.

target markets with respects to that product. For this reason, in this report I picked