Case Study Smartcard Essay

662 Words Sep 25th, 2012 3 Pages
Management 581 Case I, Smart Card, LLC page 84-86
Smart Card Marketing Plan

Smart Card Marketing Plan
Company Overview:
Smart Card Marketing Solutions is a company established in 2003 that provides prepaid card services to customers seeking an alternative to credit cards and as a form of electronic records for merchants in regards to recording a customer buying behavior. Smart Card Marketing Solutions (referred to in this paper as SMKG going forward) offered four types on services: GoSmartCard, Velocity money, Velocity Merchant, and prepaid wireless. Each of the services, in addition to the audience, back ground on the market, strengths and weaknesses of the company, and marketing strategies.
Types of Service and Competition
…show more content…
The feasibility study needs to answer the question: "Does the idea make economic sense?" The study should provide a thorough analysis of the business opportunity, including a look at all the possible roadblocks that may stand in the way of the cooperative's success. The outcome of the feasibility study will indicate whether or not to proceed with the proposed venture. If the results of the feasibility study are positive, then the cooperative can proceed to develop a business plan. (Williams, 2011) After review of the customer’s website, services offered, and over goal, the Market feasibility does not make sense. The market is saturated with competition such as Visa, MasterCard, Discover, AMEX, Rush Card, and many more. The company does not appear to have done the necessary research to determine the whether there is a need for this service in the market. In addition, this would hint to the fact a proper business plane was not completed and reviewed. Their validity of market acceptance appears to be assumed versus researched and studies. Conclusion Overall, SKMG could have done more research on the need of their services. Primary market research is one of the starting points for this customer to have been able to determine acceptance into the market. Appendix I shows the current state of their stability in the

More about Case Study Smartcard Essay

Open Document