Case Study Smartcard Essay

Of course, a feasibility study can be done before writing the summary business plan, or during, but there is a reason why I suggest you do it after. It is my belief that by freely sketching out your idea first, you will know whether it is worthy of extensive research before you commit to this time consuming task. There is no harm in using the feasibility study as a template instead.

The AT&T universal card service is a credit card company has undergone a significant transformation to become a leading credit card company. Universal Card Services (UCS) has invested heavily in improving the quality of service delivered by the Universal card service call center with an overall aim of improving the customer satisfaction. It is in this light that the company has transformed its management and operations in order to focus on customer experience and realized significant improvements (Rosegrant). The achievements of AT&T Universal Card Company has been a result of gradual and strategic planning and goal setting that has driven the company to success. The process of market strategizing started with the development of a sound plan through market research and analysis of the customer needs and demands. The approach was possible through the surveys for both employees and customers and analysis of the findings. The company then structured measures that could improve employee performance and customer experience (Rosegrant). At the panicle of AT&T won the Malcolm Baldridge National Quality Award

Visa Inc. (VN) operates the world’s largest retail electronic payments network and manages the world’s most recognized global financial services brand. Visa has more branded credit and debit cards in circulation, more transactions and greater total volume than any of their competitors. They facilitate global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities. They provide financial institutions, their primary customers, with product platforms encompassing consumer credit, debit, prepaid and commercial payments. Visa Net, their secure, centralized, global processing platform, enables them to provide financial institutions and

In January 2014, SmoothPay was first launched in Toronto, Ontario offering mobile payments with integrated functions such as customizable loyalty programs and solutions. In addition, this company’s network has reached over 5,000 users and 100 merchants in their well connected partnerships and community in less than two years. Despite this achievement, only a low percentage of consumers are using their smartphones to make their daily purchases across Canada creating difficulty in further promoting SmoothPay’s business. However, SmoothPay has focused in highly populated areas, such as universities. Therefore, this strategic decision has increased some brand awareness. Since this product let consumers to easily connect with their payment accounts, such as Visa, MasterCard, and PayPal, many have benefited from using SmoothPay’s quick and

Organizational feasibility evaluates whether the system is likely to be accepted and used by the organization. Included in this assessment will be the strength of the sponsor 's and management 's support for the project and the enthusiasm or resistance of the users for the project.

The complexity of the current economic climate demands creative and innovative business approaches and presents the opportunity for growth in developing markets by addressing unexpected or counter-intuitive consumer needs. Shifting demographics, increasing purchasing power of non-traditional segments and a trend towards customization present a compelling case for viewing MasterCard’s business efforts through a diverse lens.

Research Statement Due to the barriers of smart cards usage including, the high cost value, the

What is a feasibility study? What to study and conclude? Benefits and costs Cost/Benefit analysis Accounting methods Comparing alternatives

Businesses see a future for mobile payments soon. More and more industries are being presented with the profits of mobile payments and those industries are viewing them as opportunities in the modern day world. The competition is on for who is the biggest and most bad. Now, the millennials are the ones to decide that. “According to new surveys, 72 percent of business executives believe that smartphone payments on a large scale, are inevitable and 58 percent of businesses have already implemented a mobile payment system.” (Big Think Editors, 2012) In late 2011, Google came up with Google Wallet in business with Citibank and MasterCard. Google Wallet allows its users to store payment information in the cloud and pay for things at industries

Smartcards – are the next generation of mobile payment. GH could have a smart card that records previous customer transactions and points earned. Customers will also be able to redeem points in any of the partner hotels for services or overnight stay. However the loyalty points can also be sent to the customer’s phone as a virtual token that can be redeemed appropriately.

Introduction Mobile Commerce – Business Context Mobile Commerce Strategy Mobile Channel Strategy Mobile Marketing Mobile Sales Mobile Service Mobile Payment Mobile Wallets Mobile Commerce Transaction Mobile Banking and Mobile Money Mobile Commerce Transformation Roadmap Mobile Commerce – Payment Business Scenarios Card based Mobile User to Business – Payments (CM2B) Mobile – Wallet – User to Business – Payments (M2B) Mobile – Wallet Mobile Users to Mobile User – Payments (M2M) – Remittance Services Mobile – Wallet CrossBorderM2M Mobile – Wallet Cross Border M2Account. Mobile Commerce – Payment Processing Models Card based

There are many merchants competing for a portion of the mobile payment, but the lack of cooperation, standardization and lack of choices from the mobile industry has created the customer confusion that is associated to the actual technological changes and the evolving mobile competition.

The TTC Smartcard System that was characterized with the end goal of evaluation for this investigation can be for the most part called an all smartcard toll gathering framework. This implies no other

Undertaking a feasibility study for a start up business or for any project that required investment would not be a waste of effort, even, if eventually the business idea becomes irrelevant. The business feasibility study always explores the potential viability of a business idea for entrepreneurs as an informed process on how to go about the business idea. Ultimately, cost and value of the products or services are often used as criteria to validate the feasibility study activities. Peeters (2013) described business feasibility study as an assessment of the practicality of a proposed business idea, plan or methods. A feasibility study for any business plan or idea always aims to objectively put a business in right frame of operation before

An eight-section self-administered questionnaire was developed (Appendix B). The first section of the questionnaire was designed to collect the demographic (e.g. gender, age group and education level) of respondents. The second section of the questionnaire measures the convenience of mobile payment system which may influence the customer intention to use mobile payment systems. It consists of 9 statements which address the convenience features of mobile payment systems. Respondents are asked to rate the agreement on a 5 point Likert scale ranging from “(1) strongly disagree” – “(5) strongly agree”. In the third section of the questionnaire include a criterion statement pertaining to price of using mobile payment system which will influence the customer intention to use mobile payment systems. It consists of 4 statements which address the price features of mobile payment systems. Respondents are asked to rate the agreement on a 5 point Likert scale ranging from “(1) strongly disagree” – “(5) strongly agree”.