Case Study: Social Media As A Marketing Tool

9803 WordsJan 7, 201839 Pages
Social Media: A tool Business Engagement TABLE OF CONTENTS Preface ………………………………….………………………… 3 Abstract ……………………………………….…………………… 4 Chapter 1: Introduction ……………………………………….5 1.1 A Brief History ……………………………………… 9 Chapter 2: Literature Review ……………………………………... 7 2.1 Overview…………………………………………… 13 2.2 - Social media …………………………….……….. 14 2.3 Facebook………………. ……. …………………… 14 2.4 - Twitter………………………………………….. 14 2.5 - YouTube ………………….…………………… 17 2.6 - LinkedIn ………………………………………………25 2.7- Flickr……………………………………………………18 2.8- Social Media Usage Among Consumers……………….19 2.9 Marketing through Social Media…………………………19 Chapter 3: Hypothesis ………………………………………………27 Chapter 4: Case Study Research Methodology:…… ………………27 Chapter 5: Findings & Discussion ………………………………27 Chapter 6: Conclusion ………………………….…………….40 References ……………………………………………………….41 Preface: This primary focus of this study is to investigate emphasis on exactly Social Media Marketing and the way that it has altered the Marketing scenery and how corporations involve themselves with their target audience at a more micro place. A lot of the current theory on this topic comes from industry journals and deals with how digital technologies and social media and are out there altering the way in which individuals are trying to communicate with each other, in general, and the method in which consumers are starting to interrelate with products, services and corporations, more precisely. This study is going to be able

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