Case Study: Southwest Airlines

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XIV. Case Studies

Southwest Airlines
"Our goal is to have the cloud seamless and transparent - so our customers, employees and IT team don’t have to care about the technology underlying delivery of the service."
Introduction
After achieving 39 consecutive years of profitability, Dallas, Texas-based Southwest Airlines has become the United States’ largest domestic air carrier in terms of originating passengers boarded. Southwest’s 37,000 employees worldwide serve 73 cities in 38 states and fly more than 3,200 flights daily. According to Alexa, which provides traffic data, global rankings and other information on 30 million websites, Southwest.com is the world’s largest airline website by number of visitors.
As always, Southwest continues to differentiate itself from other low fare carriers with a reliable product and legendary customer service. As Bob Young, Vice President
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This reduced time to provision servers from six days to one hour.
Performance and Reliability for Business Critical Applications
Southwest uses tools like Pivotal GemFire to run critical applications such as Exchange, SAP, SQL Server and Southwest’s online portal, which accounts for more than 80% of total business.
New Social Media Channels
Pivotal enabled Southwest to roll out popular social media channels, which see millions of visits per month.
“People absorb their information from online sources,” says Linda Rutherford, Vice President of Communications and Strategic Outreach, Southwest Airlines. “Our new environment enabled an aggressive social media strategy.”

Indian Railways
"Because the online system for reserved tickets was so slow, during peak times, people used to have to go to stations, wait in long lines and book tickets at railway counters. But now, more bookings are being done on the Internet than in person and there are hardly any lines at the counters."

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