Case Study: Spring Airlines

Danville Airlines has created an ethical and legal dilemma by not being accurate, precise and clear on how they are doing medical testing, causing undue stress and potentially career-ending circumstances for David Reiger, one of their best pilots. What Danville did was illegal and unethical due to negligence. David Reiger has every right to sue them to continue flying, and the medical evidence suggests that the Huntington's disease gene can be dormant for decades before being active and changing a person's nervous system (Darden, 2004). The company has violated the 1974 Privacy Act, the Heath Insurance Portability and Accountability Act of 1996, and the 1990 Americans With Disabilities Act. As is best practice with the nascent, emerging field of genetic testing, Danville did not warn Reiger of the testing taking place, did not get his permission, and didn't even have a process in place for dealing with pilots, whom the traveling public relies on for safe transport, when they are tested positive for these types of diseases (Murry, Wimbush, Dalton, 2001). Clearly Reiger would win any lawsuit, the collateral damage to Danville being the lack of oversight and gross negligence in managing health screening.

United Airlines and Continental Airlines, two major airlines companies, agreed to a merger that would create the world’s largest airline. Such important deal has a lot of problems to be dealt with, from technical, for example how to put the companies databases together, to more fundamental, like how the company should be ruled.

Firstly, Airborne Express chose its customer very selectively and pursued a emphasis on low price strategy. The main target customer for airborne was the high volume, frequent, service; consistent with flexible environment and price is the main competitive weapon. Airborne was essentially the custom solution logistics providing for larger companies and therefore, they did not target the masses. By focusing on large accounts, Airborne could use its ground capacity more effectively. Airborne delivery drivers dropped off and picked up far more packages per stop than do the drivers of companies that focus on serving smaller customer and individual customers. This helped boost productivity and lowers costs and make a profit at a price. Secondly, the strategy of concentrating on corporate account was strong point, since it leads to better capacity of operation and lowers the cost. The company’s incentive systems were designed to rewards employees for meeting the dual goals of high productivity and reliability. Airborne’s national and international tracking systems were the best in the industry. These assisted Airborne to tell customers at a moment’s notice where in the system there packages are. This helped improve reliability and build brand loyalty. The same information systems helped Airborne to efficiently manage its billing system, thereby lowering costs.

Piedmont Airlines recently invested over $1 million in state of the art equipment and employee development in order to forecast and analyze the appropriate amount of discounted fares to offer per flight. The company discovered that by offering several discounted flights to consumers willing to book their travel well in advance of their departure date left many options available for the business traveler who needed to book much closer to the actual departure date. The analysis was the task of the Revenue Enhancement Department (RED) managed by Marilyn Hoppe. While this state of the art equipment was a step in the right direction, Marilyn believed that there were still a lot of subjective decisions being made and

This paper will review the case study of Delta Airlines which was suffering like all its competitors with rising fuel costs which averaged anywhere between 30 to 50 percent of its total operating costs. This paper will answer six questions which will help identify what the company did to handle the high cost of fuel. The questions that I will answer will include the following.

This proposal addresses the needed steps to be taken in order for Southwest Airlines to see continued growth in the airline industry. Southwest Airlines has been able to remain one of the most profitable airlines in the industry for an extended period of time. Even with the hindrance of the 2001 terrorist attacks involving airplanes and the U.S recession of 2008, Southwest has continued to see strong revenue growth. Meanwhile, other companies were experiencing major losses and in some cases folding. Southwest Airlines has capitalized on the company’s strength of being the top low cost

Unlike many other airline services, Southwest Airlines has a very relaxed unintimidating environment, where the pilot, flight attendants, and customers can all feel a sense of belonging and acceptance. According to Fox Business, Southwest Airlines has an organizational culture that runs on “emotional intelligence and humor” (Southwest Airlines: What a Meaningful Company Culture Looks Like). Southwest’s CEO Gary Kelly also considered Southwest to be an “outstanding, passionate, caring Customer Service combined with an efficient, simple, low-fare Customer experience provided with high reliability and operating expertise.” (Southwest Airlines: In a Different World).

After evaluating United Airlines and the people’s reviews I am confident to say that as a company, United Airlines is on the right track. As a consultant for the company, I could really bring about the small and simples flaws that would make flying with United more enjoyable and be the most prefered airlines in the coming years.

With 1988 operating income of $801 million on a revenue of $8.55 billion, American Airlines, Inc. (American), principal subsidiary of Dallas/Fort Worth-based AMR Corporation, was the largest airline in the United States. At year-end 1988 American operated 468 aircraft on 2,200 flights daily to 151 destinations in the United States, Bermuda, Canada, Mexico, the Caribbean, France, Great Britain, Japan, Mexico, Puerto Rico, Spain, Switzerland, Venezuela, and West Germany.

In Southwest 47th year of service, this Dallas-based airline company continues to distinguish itself from other airlines with model customer service provided by the hands of numerous employees to millions of its passengers. Southwest is well on its way to becoming the nation’s largest airlines and maintains one of the top ranking airlines based on the U.S. Department of Transportation’s. Although, with this being said is true that a company main purpose is to make a profit. Southwest Airlines has a winning formula for making a profitable business and maintaining happy customers. With this being said is it more important to make money or build the customer base.

Cost Leadership: Under low cost leadership strategy, SWA emphasize on low-cost fares offer. SWA has tried to price the same fares within a state—a method to strengthen its position as low-cost leader in airline industries. This strategy can be achieved through simplifying their fare system by less relying on artificial intelligence and eliminates unnecessary costs. Another step to keep the fares low, SWA only provides snacks on flights instead of costly meals service. Not only that, SWA eliminates unnecessary cost in various methods, such as reusing passengers boarding pass and eliminating intermediaries’ costs (i.e. travel agents). Moreover, SWA is equipped with exceptionally productive work force to support this strategy. For instance, the pilots and flight attendants even go as far to help cleaning aircraft and checking in passengers at the gate.

Since the establishment of Spring Airlines in 2004, the first local low-cost airline has finally came to China’s market, 37 years after budget airline was firstly developed in the world. Before this, Chinese airline market is fully occupied by state-own

As a surplus unit, Singapore Airline has increased their net cash used in investing and financing activities. Stated in the cash flow, SIA purchase intangible assets, making new long-term investment, and also receiving interest from deposits and investments. This year 2013/2014, they making a lot if

Cathay Pacific is the flag carrier in Hong Kong, meaning virtually that it receives certain support from the government in order to complete its domestic, but especially international flights (Vayama, 2012). The organization retrieves most of its revenues through the provision of flight services, but a small portion of the business income is also generated by maintenance, catering and other services.

A young Asian brand gone global, Air Asia is the World’s Best Low-Cost Carrier and the Airline of the Year for 2009 & 2010. Being the best in the industry and the top digital brand in Asia, Air Asia now flies to over 70 destinations in 19 countries. In general, the findings show that most of the respondents agree that the price of their Asia’s ticket is reasonable and it is making flying possible for everyone. The main finding is to find out that why do so many people fly with Air Asia. Based on the data collection from the questionnaire and the bar chart show in appendices 2, there are 86% of people who know about Air Asia airlines. Toward this analysis we obviously know that the popularity of Air Asia in Malaysia. Besides that, there is 76% of people had fly with Air Asia before and the major passengers were among teenagers. This shows that the air ticket of Air Asia can be