Case Study : Starbucks Coffee Company

1646 WordsNov 2, 20147 Pages
Starbucks Coffee Company The world without coffee is such a tasteless world. Nowadays, coffee is more than popular since it is ubiquitous. Coffee is consumed all over the world, and it is also one of the most crucial produce in world trade. Coffee not only helps people relieve stress, but also makes them feel happier. Many customers, including officers, workers, and students get attracted to coffee due to its unique taste. As a result, more coffee shops are opened every day in this country. There are a lot of well-known coffee shops in America namely, Dunkin Pumpkin, Cafe Du Monde, Four Barrel Coffee, and so forth. Among them, Starbucks is the largest coffeehouse company not only in America, but also in the world. Why is it so successful? Starbucks has applied some rules to its enormous success, and each rule gets it one step closer to becoming the world’s biggest coffee shop. Starbuck Coffee Company was founded on March 30, 1971 in Seattle’s Pike Place Market. Its original name was Starbucks Coffee, Tea and Spices, and later on it was changed to Starbucks Coffee Company. The first founders of Starbucks were English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired by coffee roasting entrepreneur Alfred Peet, whom they knew personally, to sell high-quality coffee beans and equipment.(qtd) All three were devoted fans of Peet and his dark-roasted coffees, going so far as to order their personal coffee supplies by mail from

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