Case Study: Steve Jobs & Apples

In 1974, Steve Jobs was a video game designer for Atari but he knew he was destined for greater. In 1976, when Jobs was 21, he started Apple Computer with Wozniak. He took a break at one time and traveled to India and experimented with psychedelic drugs. Steve Jobs had to sell his car for the greater good of his company. In 1980, Apple Computer had a market value of $1.2 billion. In 3 years, Apple Co. sales increased by 700%. Steve Jobs took Apple and ran with

Revenues are recognized in a net basis and only commissions they retain from each sale are reflected under the company’s financial statements.

Steve Jobs as young man, was adopted and found his interest in technology with his father. Nonetheless, with his profound interest in technology he eventually met his future business partner, Steve Wozniak and created the first apple computer in his very own garage. In a free enterprise system, Steve Jobs was given the ability to be able to conduct his own technological advances and co-found a multi-billionaire business.

Steve Jobs did not have the easiest life journey, having been fired from the company he started, Apple, in 1985. But he did not end there. Steve Jobs came out of the stressful situation and became CEO and the majority shareholder of the well-known, successful company called Pixar. Jobs made a good thing come out of a bad situation and made the best out of something. As well as Ebert, Steve Jobs realized the value of his life and made everyday as if it was his last.

Apple Inc. started off as a small computer company and rose to prominence over the following years. They faced great challenges and obstacles to evolve and become one of the top notch corporations today. Having a great CEO, Steve Jobs, is credited for the success of Apple. Under the leadership of Steve Jobs, Apple was able to innovate industry changing technology.

The three most important factors in Apple's past success before the death of Steve Jobs was the push for innovation, portable devices, and iTunes. Steve Jobs was a man who wanted to create the "future" of technology. He created a better home computer with the creation of Apple II PC and the Macintosh computer. The Macintosh computer was created for the students and working professionals. Steve Jobs was the forefront of Apple's new innovations. He had the creative mind and the ability to look to the future. When Apple removed him as the CEO of Apple, he didn't give up. He went and started a new company. With that company he came up with the foundation of the new operating software of Mac OS X. We can all tell that Apple needed Steve Jobs when all other CEOs failed. Since the removal of Steve Jobs as CEO, Apple took a big hit in the market. With this, Steve Jobs decided to move toward the mobile devices of iPhone, iPad, and iPod.

“Apple was two months from bankruptcy” in September 1997 which led to CEO Steve Jobs to reconstruct their plan. In order to bring Apple back up into the competitive market, Jobs implement a new strategy which “shrunk Apple to a scale and scope suitable to the reality of its being a niche produce in the highly competitive personal computer business. He cut Apple back to a core that could survive” (12). What made Job successful was focusing on the sources and barriers to be successful in the market and to utilize the opportunities that came by. The strategy of eliminating unnecessary cost or reducing risk help transform Apple’s business

When the leadership of Apple changed from the visionary leader and founder Steve Jobs to Tim Cook many people viewed the transition with skepticism because of the big shoes that Tim was expected to fit in. The competition was high especially in the smart phones and watches market where the rate of innovation from the other competing companies is also high. The creativity of firms like Sam Sung had threatened to wipe out the legacy of Apple as the leading producer of smart devices.

Steve Jobs made a difference in the business world and people´s personal life forever. He was an American entrepreneur, inventor, co-founder and CEO of Apple Computers for many years. Some of his innovations were the personal computer, simple computer and cell phones like the smartphone. He combined the computer, phone, music and game business into one company. Steve was also responsible for the advertising development where many of Apple´s ads were created by him. His ideas in leadership also changed people´s way of thinking. One of his famous quotes “Great things in business are never done by one person, they´re done by a team of people” has inspired many in the professional world. Today most of his speeches are used in many companies for

Steve Jobs founded Apple Inc. at the age of 21, three years later his brand was world famous and he was widely known as a fascinating pioneer in the computer revolution transforming “one industry after another, from computers and smartphones to music and movies” In 1985, following an internal power struggle with his board of directors, Jobs was fired and left the company and founded NeXT which was a computer platform development company and would become responsible for the NeXTSTEP platform which was the basis for the Mac OS X and Pixar. In 1996, Apple was facing bankruptcy so Jobs returned as CEO and saved the company. At Stanford University’s 2005 Commencement, Steve Jobs said, "The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life." And he added, "I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful-tasting medicine, but I guess the patient needed it." When Jobs left Apple it was a life-changing event, but it made him go back to what he was good at - being a creative innovator, it was about going back to the beginning and finding the way to remake his success. He knew he had become too comfortable and needed to be pushed back into action. This is just like a woman’s body when she is about to deliver a baby, her body tells her she should

He has crossed all the levels of leadership and become the top managers in the world .He was intensely focused when committed, brave enough to take risky leaps, and charismatic enough to enlist legions of employees and clients in the constant objective of his aspirations. When Steve Jobs formed Apple in 1997 and the company was in financial crisis, he knew exactly how to get rid of almost all but a few of key products and projects that matched his vision. The way he stood by his vision inspired his employees and granted great respect from his business partners and

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

In its infancy, Apple Computer Inc. began with the Macintosh personal computer. The company was founded on April 1, 1976. The founders were Steve Wozniak and Steven Jobs. They incorporated the company in 1977, on January 3rd, in Cupertino, California. In the twenty years that followed, the company produced personal computers. Besides the Macintosh, Apple Inc. made Apple II, and the Power Mac lines. Although they lasted for decades, during the 90’s the company experienced some turbulent times with low sales and market share. Steve Jobs left Apple Inc. and came back in 1996 when his company, NeXT was purchased by Apple. In 1997, Jobs became the interim CEO. In later years it became a permanent position for him.