Case Study : Strategy Implementation And Evaluation

862 WordsAug 28, 20164 Pages
Strategy Implementation and Evaluation After conducting a Strategy-Evaluation Framework adopted from David and David (2014), in-depth analyses into both our internal and external competencies suggest Under Amour (UA) is expanding our strengths while simultaneously reducing our weakness. As a result, it has allowed UA to capitalizing on our critical success factors needed for continued growth against our largest competitors (David & David, 2015). For instance, located on Appendix A and Appendix B, revisions in both our Competitive Profile Matrix (CPM) and Internal Factor Evaluation (IFE) Matrix yielded higher grades for management effectiveness, global expansion, and international brand exposure (David & David, 2014). Specifically, these findings are supported by higher footwear, international, and overall revenue figures (brought about by increased distribution channels), in addition to improving return on equity and asset percentages for the first six months of 2016 (United States Securities and Exchange Commission, 2016b). Moreover, UA’s upward trending international sales advocate our firm continues to increase our organizational knowledge regarding the international marketplace and applying the information needed to expand in new environments (Akerman, 2014). As such, the ensuing paragraphs highlight the differences between the two matrices and their revisions, as well as findings from previous studies that support our strategies and recommend our best course of action
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