Case Study : Target Corporation : Course Project

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College of DuPage Target Corporation: Course Project 1 Colette Paulsen Business 1100-023 Section 160557 Professor Elliman 3 November 2015 Ask just about anyone on the street what company boast a large red bulls-eye on its stores, and surely it would be difficult to find anyone who doesn’t immediately respond, “Target.” Target Corporation’s roots stem all the way back to 1902, and in the years since, the corporation has grown into a common household name. With 1,790 (2014) stores nationwide, Target is currently ranked as 4th largest retailer in the United States (Press). The corporation has achieved this status through hard work, brilliant ideas, and dedicated leadership. However this is just the brief on their success.…show more content…
George D. Dayton had very strong beliefs in giving back to the people and utilized his company to support this idea by founding The Dayton Foundation in 1918 (Target). In the documentary, Target: Inside the Bullseye, they discuss George D. Dayton’s decision to focus on fulfilling society 's wants and needs. He knew that the happiness and health of his customers would directly correlate with the overall success of his company (Films Media Group). During this time, Dayton sold many unique, quality products at reasonable prices allowing the company to stand out from his competition. When George D. Dayton died from cancer in 1938. His son, George N. Dayton, took over. He kept the same principles that his father taught him and when he later died in 1950, his son, Donald, became the President. This tradition of passing on the company continued through generations until 1986 when the Dayton family finally retired from the board. These people led with the same philosophy George started, and in 1962, Target was born as the company compared the retail outlets goals to those of a marksman’s desire to hit the bullseye (Target). The major events that occurred in the transformation of Dayton to Target connect to why Target is so successful. To start, in the 1950’s, families began moving from cities to suburban areas as a result of the baby boom era. The Dayton Company saw this
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